Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Purpose of Role

TD Wealth Advice which is comprised of TD Wealth Financial Planning and TD Wealth Private Wealth Management (PWM) is focused on the delivery of legendary client experiences to Mass Affluent, High-Net Worth and Ultra High Net Worth clients. This is delivered through an integrated team of professional advisors across, Financial Planning, Private Investment Advice, Private Investment Counsel, TD Family Office, Private Banking, Private Trust, Wealth Insurance, and Wealth Advisory Services. As a member of the Private Wealth Management Strategy and Solutions Marketing Strategy team, the Marketing Manager will report to the Senior Group Manager working closely with key partners within TD Wealth Advice.

This role will collaborate closely with Corporate Marketing Partners, the Product Journey POD, and National Office on facilitating the development and execution of corporate marketing initiatives that support the overall business strategy, as well as digital initiatives to evolve our public site ecosystem. 

Accountabilities

Work closely with Corporate Marketing Partners on the execution of full-funnel integrated marketing campaigns that meet business objectives.

Develop and manage relationships between Corporate Marketing, Product Journey POD, and various business partners in National Office.

Analyze marketing campaign results and provide feedback to adjust strategies as necessary to achieve business objectives.

Develop and maintain a strong understanding of Mass Affluent and High Net-Worth Canadians, including their needs, preferences and behaviors.

With a strong business acumen of both Financial Planning and Private Wealth Management ensure adequate representation and strategic alignment on execution of corporate marketing initiatives.

Play an instrumental role in executing on Corporate marketing initiatives with the ability to provide feedback as the business subject matter expert when reviewing marketing tactics, complete control partner review and ensure stakeholders are always kept informed.

Review various types of marketing collateral (e.g., targeted emails, digital ads, social media content, landing page copy, etc.) and provide detailed feedback to ensure the value proposition and proof points of the business are well represented.

Ensure all marketing initiatives are reviewed through governance and control processes when required. All while demonstrating the ability to manage risk by working closely with key control partners across TD Wealth.

Ability to create and narrate a story while demonstrating strategic alignment for Leader presentations developed in PowerPoint.

Ensure Marketing initiatives have coordinated communications which may include both Leadership awareness and advisor specific communications through regular communication channels.

Grow as a thought leader with the ability to present marketing initiatives and facilitate discussion with advisors and or senior leaders.

Participate fully as a member of the team, support a positive work environment that promotes strategic alignment to the business, teamwork and timely communication of challenges.

Work closely with Digital Marketing Performance Product Owner supporting initiatives to elevate the digital experience on the Wealth Advice public webpage

Lead execution of control partner approvals for digital roadmap items, and provide feedback on envisioning briefs, reviewing wireframes, and copy.

Capabilities

Effective communications skills (written and verbal) and business awareness to communicate difficult concepts and execute effectively

Strong relationship building skills, with superior ability to execute with positive influence

Proven ability to influence and collaborate across stakeholders within the organization.

Strong execution skills to manage projects from start to finish with attention to detail, strong organizational skills and ability to meet tight deadlines.

Proven marketing skills and ability to understand business strategy and how business objectives drive marketing initiatives.

Demonstrated understanding of the Financial Planning and Private Wealth Management businesses.

Undergraduate degree or relevant professional certifications, designations, or equivalent required.

Minimum 7 years of experience in the financial industry

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
 

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet