Northbrook, Illinois, USA
30 days ago
Marketing Manager, Social Media

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding.

We’re here for it. We think you should be too. We’re looking for a driven professional with an inclusive mindset to join our team as a Marketing Manager, Social Media.

The Marketing Manager, Social Media will lead Crate & Barrel and Crate & Kids presence across organic social media platforms and is responsible for developing and executing innovative organic social media strategies that drive engagement, strength brand voice and delivery measure business results. The ideal candidate has hands-on content creator experience, passion for social media and trending content and is a leader who can guide the team and the brand toward world class storytelling and top tier content creation.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Marketing Manager, Social Media…

Ownership of all Crate & Barrel and Crate & Kids Social Media platforms including Instagram, Pinterest, TikTokLead Creative and Production teams in ideation around and creation of reactive social content that responds to new social trends, and relevant home furnishings or pop culture newsExpand social media reach and maintain favorable consumer sentiment and consistently growing engagementDesign and continuously evolve social media and influencer strategyCreate strategies to test new social channels and product features where relevantOversee hindsight and Social Media reporting to key stakeholders; articulate insights, trends, key learningsOversee community management, including moderating support for our social media initiatives, scheduling content, being the voice of Crate & Barrel and Crate & Kids and escalating opportunities for thought leadership, engagement and crisis management to appropriate peopleWork in collaboration with other team members and cross functional partners to ensure initiatives have 360-degree support and alignment across all channelsManage the social media content calendar; work collectively with Public Relations and MerchandisingCreative and eCommerce to update the most current information; partner with creative teams on content curation and developmentDevelop monthly reporting and optimization/implications; recommend areas for improvement and implement opportunities to show engagement and potential return on investmentServe as a liaison to demonstrate and provide case studies and training, as necessary, to individuals on how to leverage social media efforts in a positive association to the brand; contribute to social media corporate policies and best practicesMaintain community management standards, moderation and escalation process to ensure design and communication are consistent with standardsDevelop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communitiesStay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvementMonitor all social media platforms and respond/advise, as necessary

What you’ll bring to the table…

Proven track record of developing and executing successful multi-platform social strategiesExperience managing influencer relationships and paid social campaigns and contentAbility to thrive in a fast-paced environment and manage multiple priorities and pivot quickly when neededPrevious experience managing social media communities including moderation and content programming for retail/home lifestyle brandsExcellent written language and editorial skillsDemonstrated knowledge and experience with social media management and analytics systemsAbility to integrate critical information from many diverse areas

We’d love to hear from you if you have…

6+ years of relevant marketing experience; retail experience is a plusBachelor’s degree in Marketing, Communications, Journalism or related fieldBackground in journalism, editorial, web development, site content management, photography and or Photoshop also preferredExperience with copywriting, storytelling, concepting and visual communication skillsProficiency with social media tools and analytics platforms

Minimum Starting Rate: $68,000.00 Annually

Up to: $90,000.00 Annually

Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.
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