Amazon Haul is redefining how customers discover ultra-affordable products — and this is your chance to build the paid social program that fuels its growth. If you're a performance marketer who thrives on ownership, moves fast, and wants to see your strategy directly shape one of Amazon's most exciting new businesses, this role is for you.

We're looking for a seasoned paid social marketer to lead the performance marketing program for Amazon Haul — a first-of-its-kind destination for affordable fashion, home, lifestyle, and electronics. This isn't a role where you inherit a mature playbook; you'll be writing it. You'll own strategy and execution across social media apps, turning data into decisions and campaigns into measurable growth. The work is fast-paced, the problems are real, and the impact is visible.

What sets this role apart:
- You'll build a paid social program from scratch for one of Amazon's newest and fastest-growing business units — with the scale and resources to do it right
- You'll own the full performance marketing lifecycle: strategy, execution, testing, optimization, and reporting
- You'll dive deep into large datasets to surface insights that don't just inform campaigns — they shape business strategy
- You'll work at the intersection of art and science, balancing creative instincts with rigorous test-and-learn discipline
- You'll collaborate across marketing, product, analytics, and finance teams, giving you broad visibility into how a world-class business operates
- You'll have the autonomy to define what success looks like in uncharted territory — and the support to get there

Key job responsibilities
- Own the end-to-end paid social performance marketing program for Amazon Haul, including strategy, execution, budget management, and optimization across social media apps.
- Build paid social performance marketing strategy, establishing testing frameworks, best practices, and performance benchmarks.
- Design and execute structured tests across creative, audience, bidding, and placement variables to drive continuous performance improvement.
- Analyze large datasets to generate insights that inform campaign decisions and broader business strategy.
- Develop clear performance reporting that translates data into actionable recommendations for marketing, product, and leadership stakeholders.
- Partner cross-functionally with creative, tech, product, and finance teams to align paid social programs with marketing goals.
- Monitor platform updates, industry trends, and competitive activity to identify new opportunities.