We’re looking for a Marketing Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon’s grocery offerings. This person will design, test, and scale engagement strategies. They will flex their analytical and creative abilities to design, experiment, and build marketing programs that help customers experience and understand how Amazon Grocery can provide value. They will support work to optimize the Prime customer journey across Amazon’s family of grocery offerings. Additionally, they will explore ways to enhance the value of a Prime membership for WWGS shoppers.

Key job responsibilities
-Develop a deep understanding of customer cohorts to identify motivators and align business opportunities.
-Own planning, designing, and executing marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing.
-Conduct analyses to determine program effectiveness, continuously improving programs and initiatives.
-Collaborate with WWGS and broader Amazon teams to drive experiments on new benefits, coupons and marketing strategies.
-Partner cross-functionally with Creative, Channel, Product, and eCommerce teams to align on support for both marketing and business objectives.