Marketing Manager, Pets
Boehringer Ingelheim
**About Animal Health Business**
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.
**Purpose of the position:**
Manage parasiticide products portfolio - Frontline Franchise Brand Family including portfolio strategy development and implementation, business management and brand communication.
**Accountabilities:**
-Lead development of parasiticide products portfolio - Frontline Franchise Brand Family growth strategy with solid Pet/Pet Owner/Category/Competition insights; Translate strategy into brand annual growth plan and drive alignment among stakeholder; Deploy brand plan to whole organization and performance management
-Lead brand proposition development/refresh, communication tool kit, product lifecycle management, pricing, distribution strategy.
-Lead and drive Omni channel brand campaign activation to in close work with media, CRM, online/offline retail marketing and cross functional team.
-Build effective brand marketing team, develop team capability and ensure team engagement.
-Major Contact and close collaboration with Global Strategic Marketing team on product strategy road map initiatives deployment in China as blueprint market
**Requirements**
-Bachelor degree and above
-More than 8 years experience in FMCG marketing/demand role (pet food company or healthy care company are preferred)
-Strategic thinking capability in portfolio, brand and channel
-Team leadership experiences
-Strong communication & presentation skills in both Chinese and English
-Self motivating and proactive to drive for excellence, able to work efficiently in complex corporate environment
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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