**Job Responsibilities:** * Deep dive consumer insights across categories to identify key triggers and barriers, helping to formulate the marketing objectives and required behavior shifts to meet business goals. * Collaborates with R&D, Finance, Supply Chain, and Consumer Marketing teams to design and maintain consumer-centric propositions, ensuring that new product launches and innovations align with market needs and deliver superior value. * Consults with insights teams to gather and present local consumer, market, and competitor insights to the global team, ensuring that these are leveraged for effective product innovation and business growth. * Formulate & execute campaign activation to support business growth with a consistent execution of the Consumer Experience Journey across all touchpoints. * Evaluates in-market performance through the analysis of category growth, market share, and brand strength metrics, collaborating with analytics and media teams to refine and optimize marketing strategies based on these results. * Closely work with sales team in developing and executing a rolling business plan, managing A&P (Advertising & Promotion) spend to support ongoing business growth and new commercial innovations. **Minimum required Education:** Bachelor's/ Master's Degree **Minimum required Experience:** - Minimum 4 years of experience at Marketing, Communication for leading consumer brands; - Consumer industry, beauty or FMCG industry experience is preferred; - Strong communication and presentation skills; - Ability to manage and influence multiple stakeholders on various levels. **How we work together** We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. **About Philips** We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. * Learn more about our business. * Discover our rich and exciting history. * Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.