**Job Responsibilities:** + Lead channel marketing strategy and calendar planning base on by category annual plan. And set clear marketing campaign target and KPI to ensure both in/external seamless cooperation and support to nail down the detailed plan and 100% execution for maximized campaign output. + Closely work with channel team to catch up the new marketing trend and initiated new shopper engagement approaches to enhance marketing agility & Channel partnership via joint marketing campaign/strategic project cooperation. + Take ownership for continues improvement from campaign’s investment efficiency and make guideline with campaign purpose on how to deliver the good performance and how to judge ROI from media investment. + Closely work with category & media team to optime paid media performance and adjust base on real time performance and work out campaign review. + As a core initiator & connection bridge with internal RBU team and external channel team to continuously improve the shopper decision journey via content, paid media, store engagement, campaign, CRM, live stream etc. + Conducting industry/market research and benchmark analysis to generate outside-in perspectives. + Closely work with category sales & data team for Ali paid media strategy, incl. new shopper targeting, loyal shoppers’ activation, drive specific traffic to help big promotion boost and etc. **Minimum required Education:** Bachelor's / Master's Degree **Minimum required Experience:** -Minimum 5 years of experience in E-commerce management for leading consumer brands; -Familiar with e-commence market place development with proven track of record; -Consumer industry, domestic appliance or FMCG industry experience is preferred; -Strong communication and presentation skills; -Positive, self-motivated -Ability to manage and influence multiple stakeholders on various levels. **How we work together** We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. **About Philips** We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. * Learn more about our business. * Discover our rich and exciting history. * Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.