Marketing Manager, Digital Ads ADA Program, Amazon Digital Ads
Amazon.com
Amazon’s Digital Advertising team is looking for a Marketing Manager to support marketing initiatives leveraging Amazon’s DSP. The Marketing Manager will develop and strengthen long-term relationships with internal business teams through activities including but not limited to: digital advertising management training, program onboarding and implementation, technical support and troubleshooting, consulting on campaign management best practices, media planning, and serving as an advocate for Amazon advertising needs. This requires working closely with various internal teams and stakeholders across the globe for successful campaign delivery and provide world class service to internal business teams. In addition, you will have the opportunity to define and shape our digital advertising program by influencing and making significant impact on the processes and tools in close collaboration with technology and product teams.
We are growing new programs and increasing our investment in digital advertising to drive that growth. We seek to push the boundaries in new uses of digital formats to support our strategic businesses. Our team is results oriented, and focused on developing and leveraging proprietary in-house technology to automate and scale marketing programs that drive new customers and maximize lifetime value of Amazon customers through measurable marketing programs. We play a key role in developing Amazon’s vision and driving execution for digital advertising across web, mobile app, STV, video and audio formats.
The desire to work in a creative, fast-paced, and data driven environment with a high-performance team is essential. An individual with attention to detail, an ability to manage competing priorities, solve complex problems autonomously, a strong understanding of the digital advertising landscape, and an ability to breakdown multi-layered data will thrive in this position.
Key job responsibilities
Own the display advertising program relationship with Amazon internal businesses and provide consultative and technical program support.
Engage with internal business teams to identify opportunities, define success metrics, and help develop scalable display programs.
Provide onboarding support, education, continuous product usage consultation, and industry best practices to ensure success.
Analyse ongoing campaign results and make recommendations for improving campaign performance.
Help drive evolution of the Amazon DSP through ongoing partner feedback loop and close collaboration with cross-functional teams ranging from Marketing, Product Management, Publisher Services, Impression Supply Teams Engineering, Analytics, and Finance.
Serve as the primary point of contact for technical issues; communicate, triage, and oversee open tickets to resolution.
Continuously build and improve processes and tools for the team to serve marketing partners in a more effective and scalable manner.
About the team
The Direct Access (DA) program provides internal Amazon marketing teams access to run paid offsite digital advertising through Amazon Demand Side Product (ADSP) in 17 marketplaces. Through the ADA-DA program, internal teams in North America, Europe, India, MENA, Japan, and Australia launch, and manage display ad campaigns through the ADSP. ADA-DA allows internal teams to use Amazon 1P data to reach their customers across the web through desktop, mobile, audio and video products. The program is flexible by design, giving marketing partners the ability to tailor campaigns to meet their unique business needs.
We are growing new programs and increasing our investment in digital advertising to drive that growth. We seek to push the boundaries in new uses of digital formats to support our strategic businesses. Our team is results oriented, and focused on developing and leveraging proprietary in-house technology to automate and scale marketing programs that drive new customers and maximize lifetime value of Amazon customers through measurable marketing programs. We play a key role in developing Amazon’s vision and driving execution for digital advertising across web, mobile app, STV, video and audio formats.
The desire to work in a creative, fast-paced, and data driven environment with a high-performance team is essential. An individual with attention to detail, an ability to manage competing priorities, solve complex problems autonomously, a strong understanding of the digital advertising landscape, and an ability to breakdown multi-layered data will thrive in this position.
Key job responsibilities
Own the display advertising program relationship with Amazon internal businesses and provide consultative and technical program support.
Engage with internal business teams to identify opportunities, define success metrics, and help develop scalable display programs.
Provide onboarding support, education, continuous product usage consultation, and industry best practices to ensure success.
Analyse ongoing campaign results and make recommendations for improving campaign performance.
Help drive evolution of the Amazon DSP through ongoing partner feedback loop and close collaboration with cross-functional teams ranging from Marketing, Product Management, Publisher Services, Impression Supply Teams Engineering, Analytics, and Finance.
Serve as the primary point of contact for technical issues; communicate, triage, and oversee open tickets to resolution.
Continuously build and improve processes and tools for the team to serve marketing partners in a more effective and scalable manner.
About the team
The Direct Access (DA) program provides internal Amazon marketing teams access to run paid offsite digital advertising through Amazon Demand Side Product (ADSP) in 17 marketplaces. Through the ADA-DA program, internal teams in North America, Europe, India, MENA, Japan, and Australia launch, and manage display ad campaigns through the ADSP. ADA-DA allows internal teams to use Amazon 1P data to reach their customers across the web through desktop, mobile, audio and video products. The program is flexible by design, giving marketing partners the ability to tailor campaigns to meet their unique business needs.
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