Marketing Manager, AWS Agentic AI Developer Tools
Amazon.com
Developers are at the center of the AI revolution, and AWS is building the most comprehensive set of AI-powered developer tools to help them build faster, smarter, and more creatively. The AWS Developer Marketing team is responsible for driving awareness, adoption, and advocacy for our AI developer tools portfolio, reaching millions of developers worldwide through compelling storytelling, community engagement, and data-driven marketing programs.
As a Marketing Manager for AI Developer Tools, you will own and execute marketing programs that drive developer awareness and adoption of AWS's AI-powered development tools. You will develop developer-centric content and campaigns across owned, earned, and paid channels, translating complex AI and developer tooling concepts into clear, compelling narratives that resonate with technical audiences. You will collaborate cross-functionally with product, developer relations, demand generation, events, and field teams to deliver integrated marketing programs that drive measurable business results.
The ideal candidate has a deep understanding of how developers discover, evaluate, and adopt tools. They combine strong marketing fundamentals (channel strategy, content development, campaign execution, performance measurement) with genuine curiosity about AI and software development. They are comfortable operating in ambiguity, moving quickly, and iterating based on data. A track record of creating content and programs that resonate with technical audiences is essential.
A day in the life
* Partner with product management and GTM teams to develop product and portfolio-level strategies
* Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences
* Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
* Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
* Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings
* Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
* Drive field enablement strategies to support product launches, campaigns, and customer success
* Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
As a Marketing Manager for AI Developer Tools, you will own and execute marketing programs that drive developer awareness and adoption of AWS's AI-powered development tools. You will develop developer-centric content and campaigns across owned, earned, and paid channels, translating complex AI and developer tooling concepts into clear, compelling narratives that resonate with technical audiences. You will collaborate cross-functionally with product, developer relations, demand generation, events, and field teams to deliver integrated marketing programs that drive measurable business results.
The ideal candidate has a deep understanding of how developers discover, evaluate, and adopt tools. They combine strong marketing fundamentals (channel strategy, content development, campaign execution, performance measurement) with genuine curiosity about AI and software development. They are comfortable operating in ambiguity, moving quickly, and iterating based on data. A track record of creating content and programs that resonate with technical audiences is essential.
A day in the life
* Partner with product management and GTM teams to develop product and portfolio-level strategies
* Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences
* Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
* Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
* Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings
* Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
* Drive field enablement strategies to support product launches, campaigns, and customer success
* Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
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