POSITION SUMMARY

Accountable for Migraine Headache. field and developing marketing/business strategies/platforms such as brand management, product development, marketing communications; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities.

Responsibilities

1. Portfolio Management

Develop the Marketing  Headache portfolio strategies to optimize the business, including Headache strategic brand plan patient type, evidence generation, promotion stories.Lead brand  growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target  Cross-functional TA leadership : Collaborate with Medical and KOLs for Headache guideline/consensusLeverage chief neurologists for HP listing and pharmacist education platform

2. Organization Effectiveness and People Development

Develop effective team structure to support the growth of businessEstablish competency requirement for every marketing position and performance standard for the major market programsDevelop subordinates through coaching and training programs

3. Resource Management

Lead team in the portfolio budget planning and controlInput to allocate and manage in the portfolio budget sales target and  P&L

POSITION RESPONSIBILITIES

Accountable

Lead portfolio or big strategic brand strategies and planReview and actively contribute to brands  plan and A&P allocationLead the review of  product life cycle management strategy with cross function team.Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needsFor the big strategic brand marketing managerPromo Meetings: Manage compliance review of materialsDevelop promotional meetings strategyValidate brand-specific messages, design training (w/medical, regulatory)Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Shared Accountability

Develop the OP plan and influence sales targets and brand A&P allocationsLong-range forecastingRevenue adjustments, as neededDevelop effective org. structureDevelop MKT team competency

Qualifications:

Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English15 years marketing experience with above18 months SBM experience

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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