Marketing Intern, CRM
Atlantic Health System
Do you want to work on meaningful and impactful projects that make a difference in the surrounding communities? Are you looking for a program that will allow you to collaborate with healthcare leaders and fellow interns while receiving training on the tools to succeed in the workforce? If so, Atlantic Health’s 10-week summer internship program may be a great fit for you.
The Marketing Intern, CRM will play a pivotal role in contributing to the development, execution, analysis and optimization of targeted outreach to patients and prospects. This internship position supports Atlantic Health’s marketing objectives to drive sustainable growth and deliver an extraordinary consumer experience.
Responsibilities
Partner with internal creative, production and analytics teams to develop, deploy, and analyze CRM and Performance Marketing programs across channels, including email, direct mail, SMS, affiliate and MyChart patient portal Monitor and analyze response rates and program performance, identify trends and extract actionable insights Support the design and execution of testing plans and learning agendas Make recommendations for optimization based on test results Support marketing automation and personalization capabilities development Support the development of dashboards and reporting Contribute to copywriting, editing, image selection, and proofreading Complete additional responsibilities and/or duties as assigned
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