Job Title

Marketing Head

Job Description Summary

Lead the marketing and communications strategy for Cushman & Wakefield Vietnam, strengthening brand presence, driving business growth, and delivering impactful client and property marketing across service lines.

Job Description

About the Role:

Own and drive the overall marketing strategy for Vietnam, aligned with regional APAC objectives and global brand standards.

Lead integrated marketing campaigns across Office, Retail, Industrial, Capital Markets, Research, Valuation, and Facilities Management.

Oversee end-to-end property and project marketing, including concept development, media planning, creative delivery, and performance reporting.

Partner closely with business leaders, country management, and regional teams to support business development, pitches, and client presentations.

Lead digital marketing, social media, website, SEO, and paid campaigns; track analytics and translate data into actionable insights.

Manage media relations, PR activities, press releases, and corporate communications to elevate brand visibility in Vietnam.

Drive client-facing events, industry forums, and internal engagement initiatives to strengthen market positioning and employee connection.

About You:

Bachelor’s degree in Marketing, Communications, Business, or a related field.

5–7+ years of progressive marketing experience, ideally within real estate, professional services, or a B2B / agency environment.

Strong strategic mindset with hands-on execution capability across campaigns, digital platforms, content, and events.

Excellent communication skills in Vietnamese and English, with confidence engaging senior stakeholders and clients.

Proven experience managing vendors, budgets, timelines, and cross-functional stakeholders.

Data-driven, creative, and detail-oriented, with the ability to manage multiple priorities under tight timelines.

Comfortable working with regional and global teams in a matrix environment.

Why join Cushman & Wakefield?

As one of the leading global real estate services firms transforming the way people work, shop and live working at Cushman & Wakefield means you will benefit from;

Being part of a growing global company;

Career development and a promote from within culture;

An organisation committed to Diversity and Inclusion

We're committed to providing work-life balance for our people in an inclusive, rewarding environment.

We achieve this by providing a flexible and agile work environment by focusing on technology and autonomy to help our people achieve their career ambitions. We focus on career progression and foster a promotion from within culture, leveraging global opportunities to ensure we retain our top talent. We encourage continuous learning and development opportunities to develop personal, professional and technical capabilities, and we reward with a comprehensive employee benefits program.

We have a vision of the future, where people simply belong.

That's why we support and celebrate inclusive causes, not just on days of recognition throughout the year, but every day. We embrace diversity across race, colour, religion, sex, national origin, sexual orientation, gender identity or persons with disabilities or protected veteran status.

We ensure DEI is part of our DNA as a global community - it means we go way beyond than just talking about it - we live it. If you want to live it too, join us.

INCO: “Cushman & Wakefield”