General Information Req # WD00082974 Career area: Marketing Country/Region: Vietnam State: Ho Chi Minh City: District 1 Date: Tuesday, May 20, 2025 Working time: Full-time Additional Locations:  * Vietnam - Hồ Chí Minh - District 1 Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

Key Responsibilities

End to End Marketing Campaign Planning for Vietnam’s product and brand campaignsMarketing communication planning, development and localization.Drive paid media through - Media planning, execution and optimization for all product lines on all relevant channelsDevelop and execute corporate communication and product PR to drive earned media consistently.Lead influencer campaigns to build consideration and purchase intent for the brand and productsLead end to end retail marketing – ISD Management, Fixture Management, POSM Deployment, Training etc.Plan and execute events for new launches and/or tentpole moments for the brand.Lead marketing discussions and plans with ecommerce Marketplaces and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investmentsThink innovatively to drive higher share of voice (SOV) with lesser share of expense (SOE)Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goalsCRM and own media management (website, social platforms etc.)Develop and monitor campaign budgetsManagement and coordination with all relevant internal (Finance, SCM, eCom, Product – Vietnam, AP and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)Drive and deliver on brand and marketing metrics (search, awareness, consideration, Preference) that enable and result in driving the business metrics for the region (Profitable and rapid revenue growth)Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)Collaborate with agencies and other vendor partners to ensure brand deliverables

Skills Required

10+ years of marketing experience in a smartphone or consumer electronic, consumer goods Industry (Full time MBA degree is preferred)Very strong experience of marketing communication development and media planning/buying across digital and Traditional media.Strong experience of working with retail & ecommerce partnersExperience of product marketing, consumer research and PR a strong advantageExperience of managing CRM and own media is an advantageStrong communication skillsStrong Retail Marketing skillsExperience working with a team and delivering results in a fast-paced settingStrong communication skills 

• Self-starter even in ambiguous circumstances

• Strong commitment for business

• Strong analytical and problem-solving capability.

• Native Vietnamese skill with English Fluency   

Good to have – desirable

• Experience of product marketing, consumer

• Experience of managing CRM and own media research and PR 

• Knowledge about mobile industry

• Full time MBA

■Typical Candidate• Senior Marketing Manager / Marketing Head role in consumer electronic, consumer goods industry.#MBG Additional Locations:  * Vietnam - Hồ Chí Minh - District 1 * Vietnam * Vietnam - Hồ Chí Minh * Vietnam - Hồ Chí Minh - District 1