**Job Description :** **About us** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. **Job Profile: Marketing and Media Effectiveness Specialist** **Objective of the Role:** The **Marketing and Media Effectiveness Specialist** is responsible for supporting the planning, trend mapping, and subsequent measurement of all activities aimed at our consumer audiences. This role plays a crucial part in ensuring that the marketing and media strategies are both data-driven and outcome-focused. This position is also responsible for accompanying the execution process and ensuring that brand plans across traditional and digital media channels are implemented 100% as intended. The role requires continuous collaboration with internal teams and external partners to maintain alignment and execution excellence. Additionally, this role will handle financial control processes related to marketing investments, ensuring budget accuracy, compliance, and efficiency while working closely with the Finance team. **Key Responsibilities:** **Annual Media Planning Support:** + Assist in the annual planning of media strategies, bringing to bear tools like Catalyst and Sensor to ensure a data-driven approach.. + Work closely with marketing and media teams to establish clear objectives and critical metrics for each brand campaign. **Operational Campaign Monitoring:** + Coordinate with the **Media OTIF team** to guarantee that campaigns are driven as budgeted and planned, maintaining full compliance and efficiency. + Proactively address any deviations, bringing to bear data insights to adjust tactics for improved campaign execution/performance. **Budget Execution Analysis:** + "Analyze brand budget performance, ensuring an optimal balance between **media mix** and quarterly (Q) or half-year (H) planning as originally set. + Identify any variances and suggest corrective actions to maintain financial rigor. **Financial Management and Control** + Administer the end-to-end financial process for marketing investments, including purchase orders, reconciliations, and monthly closings. + Supervise actuals vs. planned budget, identifying underspend/overspend risks and proposing timely corrective actions. + Ensure financial compliance with internal policies and external audit requirements. + Partner closely with the Finance team to guarantee accuracy, clarity, and alignment in all budget-related processes. + Provide visibility of financial performance and forecasts to senior collaborators, connecting budget execution with marketing outcomes. **Performance Metrics and Efficiency Tracking:** + Ensure that all media channels have clear, measurable metrics related to **campaign efficiency** and **effectiveness** . + Connect financial outcomes with brand health metrics to provide a comprehensive view of performance.. **Non-Working Media Definition:** + Assist in defining the **non-working media** for each brand, ensuring that the agency aligns with business guidelines. + Track agency compliance with established benchmarks and guidelines. **New Media Investment Channels:** + Stay up to date with emerging media channels and work with the Head of Media to integrate these into the broader media strategy. + Provide insights into channel performance and identify areas for optimization. **Marketing Effectiveness Focus:** + Continuously evaluate, analyze, and optimize marketing strategies to ensure efficient resource use and that campaigns meet their objectives. + Measure **Return on Investment (ROI)** and the achievement of **critical metrics** , identifying which tactics work best and how to improve future initiatives. **Cross-Functional Collaboration:** + Collaborate with teams from **sales, brand, and finance** to align marketing objectives with the company’s overall goals. + Facilitate open communication to ensure that marketing activities are integrated across all departments. **Reporting and Insights:** + Prepare detailed reports on campaign performance and marketing effectiveness, communicating key insights to collaborators. + Provide data-driven recommendations to optimize current and future directions. **Skills and Qualifications:** + Degree in Marketing, Business Administration, Finance or related field. + Proven experience in **media planning, digital marketing, and data analysis** . + Proficiency with media measurement tools like Impetus, Sensor, and sophisticated analytics & measurement platforms. + Strong analytical skills with the ability to interpret sophisticated data sets. + Excellent communication and collaboration abilities to work cross-functionally. + Ability to manage multiple projects simultaneously while maintaining attention to detail. **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you assemble this information when you submit your application. **Worker Type :** Regular **Primary Location:** Mexico City **Additional Locations :** **Job Posting Start Date :** 2025-09-15 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)