Marketing Effectiveness Lead, Large Customer Sales _corporate_fare_ Google _place_ London, UK **Mid** Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. **Minimum qualifications:** + Bachelor's degree or equivalent practical experience. + 8 years of experience in digital media, sales, marketing, or product roles. + Experience working in digital or offline advertising. **Preferred qualifications:** + Experience running Marketing Mix Models. + Experience working in a consultative capacity to synthesize customer actions and recommendations. + Experience of local market research with excellent customer-facing, consultative, and communication expertise. + Knowledge of ad effectiveness and brand measurement ecosystem, with experience in at least one area of sales effectiveness, brand health/tracking or audience measurement. **About the job** Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. As a Marketing Effectiveness lead, you will be responsible for helping advertisers measure the effectiveness of Google media through Marketing Mix Models (MMM). You will use your knowledge of Marketing Mix Modeling, combining domain knowledge with understanding of Google products and a view for the big picture for clients - to help measure and understand the value of marketing investments overall, and with Google specifically. You will utilize your understanding of industry practices, digital media trends, analytical abilities and your persuasive influencing skills to convince advertisers to take the necessary actions to properly determine brand, media customer value, and channel impact. You will also lead relationships with critical third-party measurement partners to ensure Google media is measured accurately, deliver actionable insights to customers, and advance innovations in the industry. You will partner across Google Sales, Marketing and Go-to-Market teams. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google. **Responsibilities** + Develop and activate strategies for providing direct consultative measurement support to Google UK’s largest advertisers and the sales teams who manage them. + Drive advancement of high quality Marketing Mix Models (MMMs) for customers via improved Google data provision into MMMs and consultation on processes, modeling best practices and results of MMMs. + Partner with cross-functional teams to accelerate adoption of measurement solutions, identify opportunities for product innovation and partnerships to drive industry engagement around this measurement evolution. + Uncover measurement-related challenges, and develop bespoke solutions across stakeholders to drive business growth and convince advertisers to apply learnings, insights, and recommended actions. 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Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.