Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description
Reporting to UK General Manager for Allergan Aesthetics Based in Marlow office Part of the UK Senior Leadership team, responsible for UK & Ireland Allergan Aesthetics

Job Overview

To drive Allergan Aesthetics product lines, envisioning and executing marketing programmes to support brand, customer and consumer awareness and needs, whilst abiding by the relevant codes of conduct.  Our Marketing Director will lead the marketing department and a cross functional matrix team to drive strategy, operational excellence and brand success.  Play a very active role liaising with International Marketing and Commercial Operation organization to align on global plans.

We are looking for strong leadership and communication skills, and have significant aesthetics, consumer beauty or healthcare marketing experience.   This is a highly rewarding role for somebody to lead key brands within a key market for Allergan Aesthetics, and help shape the future of the Industry.

Key Accountabilities

Financials                                                                                                                                             

Participate in annual forecasting cycle as well as plan process including forecasting and expense planningRoutinely utilise market data to appraise brand performance and market evolution and take action as appropriateManage promotional budget to ensure that activities are conducted as per the brand plan and the affiliate strategy

Development of Brand strategy and tactical deployment                                                       

Lead the development of robust strategic plan for brands for the entire portfolioLead the development of annual cross functional and operational brand plans. Align full multichannel strategy (sales team, other channels) to strategic planCreate campaign assets for roll out to teams (e.g. Digital Sales Aids, Briefing Documents, Training Guides)Develop digital marketing programmes for portfolio (in line with GDPR and HCP compliance frameworks)Develop consumer campaigns for relevant parts of portfolioManage creative and medical communication agenciesPrepare and launch new products and categoriesEnsure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams

Inspire and lead a team                                                                                                    

Lead, manage and develop the Marketing team to optimize their contribution to the business, enhance their work experience and develop their skillsWork with direct reports to create individual development plans, and follow up through regular meetings. Develop a team culture aligned to Allergan’s valuesLead cross functional marketing and brand meetings
Qualifications

Experience/Knowledge

Must have prior consumer healthcare or beauty industry marketing experienceProduct launch experience at a Country or International levelExperience of strategic brand planning through to local executionExperience of hiring and managing external agencies (creative/med comms)Digital and consumer experience preferredSales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing careerPeople management / team leadership

Behaviours/Skills

Strong communication skills (1:1 verbal, written and presentations)Demonstrated leadership and excellent influencing skillsVery strong planning and project management skillsCreativityAbility to work well in a team environment, multi-functional, multi-stakeholder collaborationAbility to multi-task and to get things doneFlexible and adaptable approach

Compliance and integrity

You will be responsible for conducting your activities on behalf of the company consistent with a high standard of business ethics and in compliance with the laws and regulations that govern our activities (subject to local law/requirement).
Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html