Job Description

What is the opportunity?

As the Marketing Director, Co-Brand Travel and Business & Commercial Cards, you will be responsible for leading the marketing team supporting the travel co-brand cards segment as well as for Business & Commercial credit cards. The successful candidate will be an experienced strategic marketer, an exceptional people leader with strong emotional intelligence and a strong ability to balance multiple priorities over a diverse portfolio.
 

What will you do?

Own the development of Marketing Strategy in partnership with partner, team & product partnersLead a team to deliver impactful Marketing communications & tactics that drive strong acquisition across the portfolioCreate a culture of test & learn and data-driven decision making to deliver marketing plans focused on outcomesDevelop strong relationships with internal & external partners to push forward through difficult conversations to arrive at smart strategic opportunitiesWork with direct reports to create & carry out ongoing individual development plansBuild a strong team culture that fosters inclusivity and belongingNavigate and influence diverse stakeholders and leverage data to provide thought leadership, creating strong partnerships and drive change managementEstablish collaborative working relationships with all partners and demonstrate the value of Marketing support across paid and owned channels  Collaborate with internal stakeholders for alignment on promotional activity that supports overall team OKRs, for example Marketing, Partnerships, and Product teamsProvide thought leadership to the team to develop impactful campaigns while working closely with strategic partners to achieve goals for all stakeholders

What do you need to succeed?

Demonstrated experience managing complex stakeholder relationships within a matrixed organizationStrong leadership skills & passion for developing othersExperience in a Marketing leadership role focused on partnerships, or marketing strategy and communicationsStrategic thinker who can work effectively across business and functional platforms and with multiple internal & external stakeholders including external agency partnersDeadline-driven and results-oriented, strong interpersonal skills, and time management capabilitiesA curious and creative thinker who’s not afraid to try new things and suggest ideasCollaborative skills that enables work with partners to create effective outcomesAnalytical, detail-oriented nature with experience using data to develop marketing insights, strategies and actionExperience in the credit card industry would be a bonus

What’s in it for you?  

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensationLeaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging and rewarding work

Job Skills

Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-08-01

Application Deadline:

2025-08-15

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.