Position Overview:The Marketing & Communications Team Lead will play a pivotal role in driving the strategic marketing and communication efforts of Siemens Healthineers Thailand. This position will oversee the development and execution of marketing strategies and activities, brand positioning, and communication initiatives to enhance market presence and support business growth. The role demands a dynamic leader with expertise in healthcare marketing, team management, and a passion for innovation.
Key Responsibilities:Strategic Marketing Leadership:• Develop and implement comprehensive marketing strategies aligned with business goals.• Analyze market trends, customer needs, and competitive landscape to identify growth opportunities.• Drive initiatives to strengthen Siemens Healthineers' brand positioning in Thailand.Team Management:• Lead and mentor the Marketing & Communications team to achieve high performance.• Foster collaboration across internal teams, including Sales, Business Development Management, and Regional-Global Team.Communication & Brand Management:• Oversee external communications, including press releases, media relations, and digital campaigns.• Ensure consistent brand messaging across all channels to enhance brand equity.• Manage relationships with external stakeholders for marketing elements.Digital Marketing & Innovation:• Leverage digital platforms to drive engagement and lead generation.• Implement innovative campaigns that resonate with target audiences in the healthcare sector.Event Management:• Plan and execute events e.g. trade shows, conferences, product launches and workshop to showcase Siemens Healthineers' solutions.• Manage on customer invitation for company activities e.g. events and customer site visit programPerformance Analysis:• Monitor and evaluate the effectiveness of marketing campaigns using key performance indicators (KPIs).• Prepare reports on marketing ROI and provide insights for continuous improvement.
QualificationsBachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).Proven experience in a middle-senior marketing role within the healthcare or medical technology industry.Strong leadership skills with experience managing diverse teams.Proficiency in digital marketing tools and strategies.Excellent communication skills in Thai & English Ability to work in a fast-paced environment while managing multiple priorities.