Role:

Marketing Business Partner, Manager

Reports to:

Director, Field Marketing

Within:

General Practice Marketing org | Field Marketing team

Location:

Fully remote (up to 20% travel)

As a Marketing Business Partner, you’ll sit at the center of strategy and execution, owning how marketing fuels growth for approximately 180 veterinary hospitals across the U.S. You’ll build smart, localized growth plans, influence business decisions, and help hospital teams turn marketing into a true competitive advantage.

If you love translating data into action, partnering deeply with operations, and seeing your work directly impact performance – this role was built for you.

What You’ll Do:

Own Growth at the Hospital Level

Develop and lead customized growth marketing plans for individual hospitals, grounded in performance data, local market dynamics, and operational goals Identify opportunities to drive acquisition, retention, and reactivation, and turn them into clear, actionable plans hospitals can execute Set priorities, define success metrics, and continuously evolve plans to maximize impact

·       Travel periodically to supported markets to build relationships, support growth planning, and participate in key field and hospital meetings

Be a Trusted Strategic Partner

Serve as the go-to marketing expert for your territory, partnering closely with Field Operations leaders and hospital teams Participate in operational and leadership meetings as an extension of the field team, helping shape growth conversations Influence and coach hospitals to confidently adopt and execute marketing programs that drive same-store growth

Activate Programs & Drive Measurable Impact

Partner closely with the Growth Marketing team to activate paid media, social, email, reminder, and integrated campaigns, ensuring hospitals understand, adopt, and fully leverage available programs Translate centralized marketing strategies into clear, actionable guidance for hospitals, empowering teams to execute with confidence Develop, educate, and guide hospitals on the effective use of toolkits, templates, and self-serve resources to support local execution Steward brand standards across all hospital marketing efforts and collaborate with Brand and Communications teams on PR and crisis response as needed Monitor performance, spot trends, and optimize quickly, balancing near-term wins with long-term growth Identify best practices, flag risks early, and course-correct when needed

Lead with Insights

Translate reporting and analytics into clear, compelling insights and recommendations for Field Leadership Tell the story behind the numbers – what’s working, what’s not, and where to go next Pilot new programs and test innovative approaches in supported markets

Shape the Future of Marketing

Act as a voice of the field, bringing insights and feedback back to the marketing organization Help refine, localize, and evolve programs to better serve hospitals and their communities

What Makes You a Great Fit

6+ years of experience in consumer and/or B2B marketing A proven track record of building and executing growth-focused marketing strategies Deep understanding of full-funnel marketing and the tactics that drive results Comfortable influencing without authority and partnering with operational leaders Equally strong in strategic thinking and hands-on execution Data-driven, ROI-minded, and confident using insights to guide decisions Organized, adaptable, and energized by managing multiple priorities Curious, pragmatic, and not afraid to roll up your sleeves PR or crisis response experience preferred Veterinary, healthcare, or multi-location experience a plus Comfortable with up to 20% travel to support hospital and field partners

Benefits we offer: 
 Competitive pay + bonus plan 

Medical, Dental and Vision insurance  Flexible PTO 401k program  HSA and FSA options Mental health and well-being resources  Discounted veterinary services for your pet(s)  Fully remote work  A collaborative, values-driven team Ongoing opportunities for professional and personal development

Why You’ll Love Working at NVA

Make real impact: Your work directly fuels growth at the hospital level Partner with leaders: Gain exposure to operational, cross-functional, and executive teams Driven by Purpose: We partner with pet parents to give every pet their best life. Every day, at every stage. Grow your career: Be part of a fast-growing organization in a high-growth industry

About Us 

NVA General Practice is a leading pet care provider with 1,000 veterinary hospitals across the United States and Canada. Our 20,000+ team members and 5,000+ veterinarians care for nearly 5 million animals annually by delivering the highest quality medicine and services. Veterinarian-founded, we’re on a mission to provide exceptional, accessible care to improve the lives of animals and the people who love them.  

 

On the NVA Marketing team, we strive to deliver industry-leading strategies that empower and engage clients and elevate their experience. We’re pet-obsessed and work relentlessly to help our veterinary teams succeed. Our team strongly believes in an inclusive workplace that ensures every voice is heard and every person can show up as their authentic self. While fully remote, we’re well-connected daily and come together in person annually to grow and inspire each other to be the best in our field. Join us! 

 

Visit GP.NVA.com to learn more. 

The compensation range for this role is $80,000 - $115,000 plus bonus and is eligible for benefits.