Poznan, Poland
117 days ago
Marketing Automation Specialist

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

We are seeking a skilled Marketing Automation Specialist to join our US Marketing team at Franklin Templeton. As a Marketing Automation Specialist, you will be responsible for implementing marketing automation strategies using Marketo, a leading marketing automation platform.

What are the ongoing responsibilities of Marketing Automation Specialist ?

Develop and execute marketing automation programs: Design, build, and execute automated marketing programs using Marketo to drive lead generation, nurture contacts, and support customer retention efforts.

Email marketing: Create and manage emails, including designing templates and optimizing email performance through A/B testing.

Landing page and form creation: Build and optimize landing pages and forms to capture lead information and drive conversions.

Database: Contribute to the maintenance of Franklin Templeton’s marketing database, ensuring data cleanliness, accuracy, and compliance with data protection regulations.

Reporting and analytics: Monitor and analyze digital marketing performance, providing insights and recommendations for optimization and improvement.

Integration and automation: Collaborate with cross-functional teams related to the integration of Marketo with other systems, such as CRM, to ensure seamless data flow and automation.

Stay up-to-date with industry trends: Continuously research and stay informed about the latest marketing automation trends, best practices, and technologies to drive innovation and improve campaign effectiveness.

What ideal qualifications, skills & experience would help someone to be successful?

Minimum of 3 years of experience in marketing automation, preferably in the asset management industry, using Marketo or similar marketing automation platform.

Experience with HTML/CSS for building/testing emails and landing pages.

Analytical mindset: Ability to analyze data, identify trends, and make data-driven decisions to optimize marketing automation strategies.

Strong communication skills: Excellent written and verbal English to effectively collaborate with cross-functional teams and stakeholders.

Attention to detail: Meticulous attention to detail to ensure accuracy and quality in campaign execution and data management.

Project management skills: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Continuous learning: Demonstrated commitment to ongoing learning and professional development in marketing automation and related technologies.

Marketo certification: Marketo Certified Expert or Marketo Certified Associate certification is a plus.

Experience our welcoming culture and reach your professional and personal potential!

Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. So, no matter your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.

Hear more from our employees

We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered. 

Learn more about the wide range of benefits we offer at Franklin Templeton in Poland

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. 
 
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.

Franklin Templeton is committed to maintaining an ethical, transparent, and accountable work environment, which contributes to the integrity and success of the organization. We encourage the reporting of any known or suspected violations of national as well as EU laws through appropriate reporting channels available internally and externally. We ensure that whistleblowers who report such breaches are protected from retaliation and provided with safe and confidential reporting mechanisms.

Please see the procedure below – both in Polish and English

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