Kforce has a client that is seeking a Marketing Automation Manager in Orlando, FL. Overview: The Manager of Marketing Automation is responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with strategists, designers, developers, and project managers, this role will implement all programmatic and operational initiatives through the marketing automation platform. Duties Include: * Responsible for email, sms and contact strategy marketing program development and execution, including segmentation, testing, and deployment, and continually evaluating these for improvements * Maintain Marketing Automation integration with our CRM and assist in the integration of additional platforms into the marketing automation software * Work with management to define KPIs, create reporting, analyze campaign performance; Create recommendations to improve campaigns continuously * Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards * Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth * Test different strategies, calls-to-action and measure different KPI's in order to prove the success of the campaigns * Support essential marketing operations initiatives in Hubspot, ActiveCampaign, Salesforce and other client platforms such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing