Design and optimize data architecture, including Data Extensions, Contact Builder, and Subscriber models Build and maintain complex automations using Automation Studio to import, move, transform, and export data Develop SQL queries for data segmentation, filtering, and manipulation within SFMC Implement data retention policies and archival strategies to manage storage costs Create and maintain data relationships, attribute groups, and contact data models Design scalable data models that support multi-brand, multi-region marketing operations Optimize query performance and automation efficiency for large-scale data processing Implement data validation rules and quality checks to ensure data integrity Manage data imports from FTP, API, and file drop locations Develop reusable components to support journey and email building (templates, content blocks, scripts, custom activities) Build responsive email templates using HTML, CSS, AMPscript, and SSJS Create dynamic content and personalization logic using AMPscript and Guide Template Language (GTL) Develop custom CloudPages, landing pages, and preference centers with advanced functionality Build custom Journey Builder activities using Node.js and SFMC SDK Implement advanced scripting solutions for complex business logic and data manipulation Create reusable code libraries and documentation for team efficiency Develop custom solutions for A/B testing, dynamic content rendering, and personalization at scale Build Einstein AI-powered recommendations and predictive content solutions Create and manage API integrations between SFMC and external systems (CRM, e-commerce, data warehouses) Develop REST and SOAP API solutions for real-time and batch data synchronization Build webhook listeners and event-driven integrations for real-time marketing triggers Implement Marketing Cloud Connect (MCC) for Salesforce CRM integration Develop custom integrations with third-party platforms (analytics, CDPs, payment gateways) Create API authentication mechanisms (OAuth 2.0, JWT) and manage API credentials Monitor API usage, rate limits, and performance to prevent throttling Build error handling, logging, and retry mechanisms for robust integrations Develop middleware solutions using MuleSoft, SnapLogic, or custom Node.js applications Administer and manage Salesforce Marketing Cloud (SFMC) platform, including all studios and business units. Manage user access, roles, permissions, and security policies across the platform Configure and maintain platform settings, IP warming, sender authentication (SPF, DKIM, DMARC), and deliverability configurations Design and build complex, multi-channel customer journeys using Journey Builder Implement advanced journey logic including decision splits, wait activities, and engagement splits Create triggered journeys based on real-time events and behavioral data Optimize journey performance through A/B testing and analytics review ##LI-DNI

8+ years in marketing technology, digital marketing, AdTech and Salesforce Marketign Cloud technologies. Advanced proficiency in AMPscript, SSJS, and Marketing Cloud APIs (REST & SOAP) Strong experience with Automation Studio, Data Views, and SQL within SFMC Working knowledge of data modeling, ETL processes, and relational databases Experience building custom Journey Builder activities and server-side solutions Familiarity with Git, CI/CD workflows, and scripting tools (e.g., Node.js, Python) is a plus Understanding of SFMC security best practices and governance Exposure to Salesforce Data Cloud: understanding of data ingestion pipelines, calculated insights, and real-time audience activation Familiarity with integrating Data Cloud outputs into Marketing Cloud journeys and personalization Salesforce Data Cloud: Strong understanding of data ingestion, identity resolution, segmentation, and activation workflows. Support use case development and activation strategies using Data Cloud insights Marketign Automation: Hands-on experience with platforms like Eloqua, Marketo, or similar enterprise tools AdTech Stack: Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), CM360, and paid media platform integrations (Facebook Ads, LinkedIn Ads, Google Ads) PREFERRED CERTIFICATIONS: Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Developer Google Analytics Individual Qualification (GAIQ) / Google Analytics 4 Certification Salesforce Data Cloud Consultant Certified ScrumMaster (CSM)

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