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Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

EAME Distribution’s mission is to deliver superior customer experience, profitable market leadership and services growth through industry-best distribution performance. We provide governance and administration of Cat® dealers across Europe, Africa, the Middle East, and Eurasia.

Join the EAME Distribution Team as a Marketing and Sales Operations Consultant, where you will be responsible for the overall development of the Capability and Capacity of the dealer network within Sales and Marketing. The Marketing and Sales Operations Consultant is the custodian of the Marketing and Sales Excellence Program within the region, ensuring dealers adhere to and deploy related capabilities to enable Services Growth outcomes and growth. The Marketing and Sales Operations Consultant will focus on growth capabilities in the areas of Sales Funnel Management, Digital Marketing and Ecommerce, Retail and Small Core and customer experience.

The Consultant will work with Industry partners in both Aftermarket and Prime Sales to deploy impactful transformation at CAT dealers by redesigning the territory management and sales coverage processes, implementing “phygital” customer journeys, carrying out digital and marketing automation projects, driving adoption of predictive lead-generation systems and sales funnel management. If you’re ready to make a significant impact and drive positive change, apply now!

What you will do:

Ensure execution of Caterpillar’s Marketing and Sales Operating model across territory, through successful execution of the Marketing and Sales Excellence Program.

Represent Marketing and Sales Operations capabilities to key stakeholders, industry partners, and dealers

Lead key Services Growth Marketing and Sales projects in dealer development within EAME.  This includes, but is not limited to the areas of Retail, Digital Marketing, and Sales Funnel Management

Responsible to drive the dealer sales funnel management process effectively.

Provide support on lead planning and generation, lead and opportunity management, sales funnel management functions and sales campaign management

Support dealers to enable the digital marketing standards, with focus on the digital marketing tools and digital marketing online solutions meant to drive enhanced customer engagement and experience

Provide regional support for marketing and sales operations district teams and industry partners

Coach dealers to embed Sales and marketing capabilities within their dealership processes to ensure they can make impactful decisions in line with Services Growth

What skills you will have:

Bachelor’s degree in business, marketing or related discipline

Proven experience in Industry, digital or Retail sales enablement. Knowledge of CRM management and experience driving sales change management, experience in data visualization tools such as PowerBI

Strong, proven interpersonal skills including public presentation proficiency and ability to earn trust and credibility with senior dealer management teams

Knowledge of CRM management, digital marketing channels and tools

The proven ability to effectively work with all hierarchy levels and influence others internally and externally to ensure relentless execution

Fluent in English and French

Willing to travel as required, up to 35%

Office-based: 5 days a week at our Abidjan Office

Skill Descriptors

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

What we offer: 

From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.

You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

We value authenticity and encourage candidates to submit original, personally crafted responses throughout our hiring process. Use of AI-generated content may disadvantage your application.

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Caterpillar is an Equal Opportunity Employer.  Qualified applicants of any age are encouraged to apply

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