Chicago, IL, United States
13 hours ago
Marketing Analytics-Senior Associate

Leverage your technical expertise to shape innovative solutions and align capabilities to solve real-world challenges!

As a Marketing Analytics Senior Associate within the Offers & Shopping Marketing Analytics team, you will lead analytics for our Marketing partners. You will drive the delivery of a wide range of analytics including campaign experimentation and measurement, strategic insights, and segmentation. Additionally, you’ll craft data stories and presentations of key findings to stakeholders. You will work collaboratively with partners such as Marketing, Test Design, Audience Management, and other analytics teams across Connected Commerce.

Job Responsibilities

Work closely with Marketing teams to understand business needs and develop effective analytics solutions, such as defining customer segmentations for enhanced audience targeting, generating insights on campaign strategies across channels, and developing dashboards on campaign performance.

Deliver on a roadmap to scale marketing across Offers & Shopping, including driving a test-and-learn agenda to measure campaign effectiveness.

Collaborate across functions and Lines of Business to drive Marketing analytics and insights.

Prepare and deliver presentations summarizing key insights and conclusions, often to senior leaders.

Embrace a growth and learning mindset; be curious and creative; collaborative, team-oriented and client-focused; motivated by business and technical challenges.

Required qualifications, capabilities, and skills.

A Bachelor's degree in a quantitative or related field and 3+ years of relevant experience.

Excellent SQL and Tableau skills.

Experience in Marketing Analytics, Ad Tech, or digital media

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

Must be proactive, results driven and have a proven track record of execution.

Structured thinker with exceptional verbal and written communication skills.

Preferred qualifications, capabilities, and skills.

Master’s degree in a quantitative or related field (i.e., Data Science, Statistics, etc.)

This role is not eligible for visa sponsorship or relocation assistance

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