**Role Summary:** Leveraging advanced analytics techniques, this position will provide analytic reporting, support, and strategic recommendations for internal and external stakeholders to help drive optimal media spend. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment. **Your Day to Day:** + Collaborate with cross-functional teams to enhance marketing measurement methodologies (MMM), incrementality testing, and multi-touch attribution through requirements development and data analysis. + Support paid media teams by providing reporting and analytics across various channels, including paid search, metasearch, affiliate marketing, programmatic display, paid social, and traditional media. + Conduct hands-on analyses of large media and campaign data sets, interpreting results to generate actionable insights and recommendations. + Maintain strong relationships with business functional areas to accurately translate client requirements into technical specifications and reporting. + Utilize SQL and analytical software to develop data extracts, perform statistical analyses, and create visual representations of data to effectively communicate findings to stakeholders. **What We Need From You:** + 5+ years of progressive experience in business and marketing analysis, with a focus on leading project teams and expertise in relevant business areas. + Strong proficiency in marketing measurement and attribution, including MMM, incrementality testing, and multi-touch attribution using tools like GA4 and Adobe Analytics. + Advanced SQL skills for large-scale data extraction and transformation, coupled with deep familiarity with digital media platforms such as Google Ads, Meta, and TikTok. + Hands-on experience with modeling and forecasting techniques, including regression and ROI modeling using Python or R to assess media effectiveness. + Proficient in data visualization and reporting, creating dashboards with tools like Tableau and Power BI, and skilled in designing A/B tests and analyzing campaign impact. **Location** – Atlanta GA (Hybrid – in office 3 days a week) The salary range for this role is $58,834 to $120,000. This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employee. \#LI-CL1 Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. **Important information** : + The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. + No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. + If you require reasonable accommodation during the application process, please click here . + IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy. + If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits. At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.