Job Summary

Job Description

What is the opportunity?

As Manager of Marketing Analytics, you will be joining the Platform Operations Data & Analytics Centre of Excellence within RBCx to shape and scale our data engineering marketing strategy, supporting portfolio companies in a startup culture, and also working closely with our teams in Royal Bank of Canada, one of Canada’s largest banks. 

The ideal candidate will be responsible for leading the design, development, and implementation of data solutions in the marketing space. You will work across our portfolio of mobile & web applications and work with third party platforms (e.g. Meta & Google) to implement analytics tracking, create and manage data flows & pipelines and integrate data sources across the MarTech ecosystem to feed downstream marketing analytics use cases. This role requires strong data engineering skills, effective written and verbal communication skills, a strong work ethic and a demonstrated capability to multi-task effectively as a member of a dynamic, fast paced team. You will have the opportunity to create and build upon a foundation that will shape the future growth and scale of our RBCx Platform modern data stack.

What will you do?

Lead integration of marketing data from analytics platforms (e.g. GA4 & AppsFlyer), CRM, media advertising & social platforms into data warehouses (e.g., BigQuery, Snowflake, S3) and BI platforms (e.g. Tableau), 

Design the data models and data pipelines for dashboarding and reporting

Develop and maintain technical documentation, including architecture diagrams, data models, and technical guides

Collaborate with development teams to implement and maintain scalable marketing analytics tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Segment, AppsFlyer in a privacy compliant manner

Perform QA and debugging of analytics tags and data flows

Support GA4 analysis and ad-hoc reporting requests (e.g., site performance, A/B tests, content engagement).

Continuously drive improvements in tracking capabilities, data integrity, data pipeline and stakeholder enablement.

What do you need to succeed?

Must Have

3+ years of hands-on experience in digital analytics implementations (e.g. Google Tag Manager, Segment) and data engineering with a focus on integrating with cloud-based data platforms (Snowflake, AWS)

Proficiency in Python and SQL, along with experience in data warehousing, ETL processes, and cloud platforms

Experience implementing web and advertising analytics tools such as Google Analytics 4, Appsflyer, Meta Ads, Google Ads and others

Excellent communication and interpersonal skills, with the ability to work effectively with technical and non-technical stakeholders

Strong problem-solving skills, with the ability to analyze complex technical issues and develop creative solutions

Nice to Have 

University degree in a quantitative field of study (e.g., analytics, engineering, computer science)

Experience with RBC Lumina Snowflake offering

Automation/DevOps: Git Actions, Airflow, AWS Glue

Experience with dashboarding and reporting tools (Tableau)

What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.

Leaders who support your development through coaching and managing opportunities.

Ability to make a difference and lasting impact.

Work in a dynamic, collaborative, progressive, and high-performing team.

Opportunities to do challenging work.

#RBCx

Job Skills

Critical Thinking, Data Administration, Data Analytics, Database Structures, Data Engineering, Data Modeling, Data Movement, Data Pipelines, Detail-Oriented, Group Problem Solving, Information Capture, Marketing Analytics, Marketing Data, Standard Operating Procedure (SOP), Teamwork

Additional Job Details

Address:

20 KING ST W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-07-22

Application Deadline:

2025-08-01

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.