Kforce has a client in Toledo, OH that is seeking a Marketing Analyst/Specialist responsible for leading the following activities. Community Management (50%): * Write blog posts, articles, newsletters, communications materials, and material for social media channels; This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies * Create and maintain Content Calendars * Post relevant content in accordance with Content Calendar * Contribute to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company's public-facing social media communications * Work with our customer service, technical and warranty teams to provide support for customers and contractors * Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service * Use analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives * Be adept at administering and measuring A/B testing protocols to enhance response and engagement * Summarize insights and conversations to create actionable, client-facing reports that lead to optimization Marketing Support (50%): * Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers * Contribute to post campaign insight gathering, reporting, and optimizations * Continuously build an intimate and thorough knowledge of the business (i.e. the value that our current and future products deliver to the customer)