Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work

We are seeking a highly skilled and innovative Digital Marketing Analyst to join our Digital Marketing team. This role is pivotal in employing data science and AI to drive digital marketing strategies, build targeted audiences, and enhance sales enablement. The ideal candidate will have a strong background in data analysis, audience segmentation, AI, and eCommerce, with a focus on driving data-based decision-making.

A Day in Life

Build Advanced DMP Audiences: Develop and handle Data Management Platform (DMP) audiences based on behavior, accounts, purchase history, and RFM (Recency, Frequency, Monetary) analysis.

Optimize Targeting and Engagement: Identify lost accounts and champions to optimize targeting and engagement strategies.

Leverage AEP: Use the Audience Engagement Platform (AEP) to build models and audiences for targeted campaigns, optimizing digital ad spend.

Advocate for Clinical Requirements: Ensure campaigns meet specific clinical needs through informed advocacy.

AI Data Mining: Use AI to mine websites, lists, and industry organizations to identify valuable data sources.

Drive AI Adoption: Promote the use of AI tools and platforms to better engage customers and improve the efficiency of the digital marketing technology stack.

Enhance Data Profiling: Supplement existing data to enhance profiling and targeting accuracy.

eCommerce Initiatives: Drive eCommerce initiatives through data-driven insights and audience segmentation.

Data Analysis: Use Adobe Analytics to analyze data, fostering a data-based decision-making mentality within the organization and driving customer engagement of eCommerce channels.

Micro Analytics: Implement micro analytics to provide detailed insights and actionable recommendations for marketing programs worldwide.

Customer Identification Tracking: Manage Customer Identification (CID) tracking to monitor and optimize customer interactions, driving increased revenue and optimizing the digital marketing mix.

Cross-Sell Models: Develop cross-sell models across divisions and job types to find opportunities for increased sales and customer engagement.

Prospecting Dashboard: Create and maintain a prospecting dashboard to support sales teams in identifying and targeting potential customers effectively.

Keys to Success

Education

Bachelor’s degree and a minimum of 2 years of related experience; or an advanced degree with limited experience; or equivalent work experience in Data Science, Marketing, Business, or a related field. Advanced degree.

Experience

Proven experience in digital marketing, data science, and AI.

Strong analytical skills with proficiency in Adobe Analytics and other data analysis tools.

Experience with DMP, AEP, and eCommerce platforms.

Preference given to those with experience with CRMs (SFDC preferred), Marketing Automation (Oracle Eloqua preferred), Adobe Ad Cloud, and Adobe Analytics.

Knowledge, Skills and Abilities

Ability to mine and analyze large datasets to drive marketing strategies.

Excellent communication and advocacy skills to inform and support clinical requirements.

Strong problem-solving skills and a data-driven attitude.

Ability to distill complex information into concise and easy-to-understand concepts.

Ability to identify and understand new application uses for existing technology and new product introductions.

Strong written and verbal communication skills, with the ability to present to varying audience sizes.

Fast learner and self-starter, with the ability to work in a dynamic team and adapt quickly to a changing environment.

Excellent project management, organization, time-management, planning, and budgeting skills.

Ability to translate metrics into actionable business decisions.

Collaborative partner who can influence across functional teams and geographies in a complex, highly matrixed organization.

Desire to learn and work across multiple teams.

Ability to travel up to 15%.

This position has not been approved for Relocation Assistance 

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

Compensation and Benefits

The salary range estimated for this position based in California is $66,000.00–$99,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

A choice of national medical and dental plans, and a national vision plan, including health incentive programs

Employee assistance and family support programs, including commuter benefits and tuition reimbursement

At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards