Insight Global is seeking a Marketing Analyst to join one of their clients in Plano, Texas. The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.
Responsibilities include:
• Implement and maintain merchandising strategies for the client’s retail initiatives across multiple channels to ensure best in class retail experience.
• Work cross-functionally to innovate the execution and ongoing support retail merchandising concepts to drive customer awareness and engagement in store.
• Guide merchandising planogram development in partnership with sales and product teams to optimize sales across product categories.
• Own implementation of all display units, visual merchandising elements, device security, and retail graphics across multiple store layouts.
• Coordinate internally and externally for on device digital content and customization as needed.
• Tightly project manage the execution for all product and retail experience launches for the carrier customer.
• Effectively communicate merchandising execution plans to the field and carrier account teams to ensure alignment across the organization.
• Track ROI and KPIs for all retail merchandising projects post implementation.
• Develop and maintain strong relationships with multiple cross functional teams, external vendors, carrier account teams and customers.
• Oversee status of all budget and vendor requests by working with the project manager and internal teams to ensure timely approvals.
• Able to test and stage Carrier fixtures in our client's Retail Lab according to plan for upcoming launches.

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