Richfield, MN, 55423, USA
17 hours ago
Marketing Analyst
Job Description About the position: This role supports both internal and external partners by leveraging campaign results and first-party data to provide actionable insights regarding vendor-funded advertising campaigns. Responsibilities -Gather and analyze multiple large datasets to identify root causes of performance trends and indicators. -Provide insights and analysis to internal business partners to help craft sales proposals, develop data-driven media plans, optimize campaigns, and inform future campaign strategy. -Leverage critical thinking skills to scope analyses that address key business questions and inform actionable opportunities. We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements -1+ years of experience in an advertising agency, an analytics/insights/measurement role, or other relevant experience. -Strong communication skills, written and verbal; with the ability to express complex ideas in a clear and concise manner to various audiences. -Advanced experience with Microsoft Office tools Excel (advanced formulas & pivot tables) PowerPoint (data visualizations and storytelling) -Ability to work autonomously with sometimes vague and shifting directions. -Bachelor's Degree in a related field. -2+ years media experience with a focus on advertising campaign analytics. -Experience with advanced analytic techniques/tools (ex: Tableau, SQL querying). -Experience with marketing measurement and analytics methods (e.g.: Media Mix Modeling, Multi-Touch Attribution, In-market Testing, etc.). -Understanding of ad serving platforms (such as Google Ad Manager, Campaign Manager, SA360, DV360) and how ad serving works across websites and apps. null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
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