We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Market Development Manager (MDM) is responsible for building foundational market presence for Generac Solar & Battery Solutions within regional installer networks. This role actively prospects new business opportunities and onboards installers to sell and install Generac Clean Energy products, including PWRmicro, PWRcell 2, and other Generac ecosystem components. The position focuses on pipeline development, relationship building, and territory growth, while staying current on solar industry trends and opportunities

The position is remote in Texas.

Essential Duties and Responsibilities70% - Prospecting & Lead DevelopmentIdentify and qualify emerging solar installation companies (1-50 installations annually) using provided lead lists and prospecting toolsConduct initial outreach calls, emails, and discovery conversations with potential installer partnersExecute structured prospecting campaigns and follow-up sequencesSchedule and coordinate product demonstrations and technical presentations with prospectsResearch prospect companies and key decision makers to personalize outreach effortsMaintain accurate prospect data, activity tracking, and opportunity progression in CRM system

20% - Relationship Building & SupportSupport existing small installer relationships with basic account management activitiesCoordinate with distribution partners for product availability, pricing, and delivery logisticsFacilitate connections between new partners and technical support resourcesParticipate in local trade shows, networking events, and industry meetupsAssist senior MDMs with larger account activities and complex sales situationsProvide basic product information and competitive positioning to prospects

10% - Learning & DevelopmentComplete required solar industry training programs and product certificationsStudy competitive landscape, product positioning, and market dynamicsAttend product training sessions, technical webinars, and sales methodology coursesShadow experienced Market Development Managers on sales calls and account meetingsParticipate in territory planning sessions and quarterly business reviewsContribute to team knowledge sharing and best practice discussions

Minimum Job RequirementsBachelor's Degree in Business, Marketing, Engineering, or equivalent work experience1+ years of experience in sales, marketing, customer service, or solar industry exposureStrong verbal and written communication skills with customer service orientationBasic proficiency with CRM systems and Microsoft Office SuiteWillingness to travel 20-40% within assigned territoryValid driver's license and reliable transportationAbility to learn technical concepts and explain them to varied audiences

Preferred Job RequirementsPreferred QualificationsSolar industry familiarity or demonstrated interest in renewable energyPrevious B2B sales, business development, or account management experienceTechnical aptitude for understanding power electronics and electrical systemsExperience with prospecting tools, lead generation, or sales automation platformsBilingual capabilities (Spanish preferred in certain territories)Knowledge, Skills and AbilitiesCustomer-focused mindset with relationship-building capabilitiesGoal-oriented with ability to work independently and manage time effectivelyAdaptability and willingness to learn in a fast-paced, evolving industryBasic understanding of business-to-business sales processesProblem-solving skills and attention to detailProfessional presentation and interpersonal skills

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Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”