Employment Type Full time

Company name US6469 Sysco Payroll, Division of Sysco Resources Services, LLC

Compensation Range The pay range provided is not indicative of Sysco’s actual pay range but is merely algorithmic and provided for generalized comparison. Factors that may be used to determine rate of pay include specific skills, work location, work experience and other individualized factors

Requirements To establish comprehensive guidelines for Market Development Lead in managing territory development, customer acquisition, and business growth while ensuring exceptional service delivery and market penetration. This SOP provides a framework for consistent execution of business development strategies while maintaining high standards in customer engagement and service delivery.

Description

Purpose: Purpose: To establish comprehensive guidelines for Market Development Lead in managing territory development, customer acquisition, and business growth while ensuring exceptional service delivery and market penetration. This SOP provides a framework for consistent execution of business development strategies while maintaining high standards in customer engagement and service delivery.

Scope:This SOP applies to all Market Development Lead managing assigned territories. It encompasses responsibilities including customer acquisition, relationship management, market development, and strategic implementation of sales initiatives. The scope extends to interactions with customers, store operations, corporate teams, and cross-functional departments.

Background:Market Development Lead play a pivotal role in establishing market presence and delivering exceptional customer experiences. They are responsible for executing company directives, managing territory development, overseeing customer relationships, and maintaining high service standards. Their position is crucial in optimizing market penetration and contributing to overall business growth.

Definitions

Target Customers: Food service operators including restaurants, food trucks, caterers, and related businesses

Territory: Designated geographic area assigned to the Business Development Colleague

STG: Company's service/product offering

KPI: Key Performance Indicator

Door-to-Door Engagement: Direct customer outreach at business locations

Conversion Rate: Percentage of prospects converted to customers

Customer Lifecycle: Stages of customer relationship from acquisition through retention

Market Penetration: Measure of company's sales volume relative to total market potential

ROI: Return on Investment for business development activities

LTV: Lifetime Value of a customer

CAC: Customer Acquisition Cost

Procedures

Territory Management and Planning:

Conduct comprehensive market analysis of assigned territory

Create detailed territory coverage plans and efficient routes

Map existing customers and identify high-potential zones

Analyze competitor presence and market opportunities

Develop strategic approach for different market segments

Maintain accurate territory profiles and customer databases

Set and track territory-specific goals and metrics

Implement systematic prospecting strategies

For comprehensive guidance on territory planning, consult the Territory Management SOP

Customer Acquisition and Business Development:

Execute targeted door-to-door engagement campaigns

Develop and maintain prospect lists aligned with market demographics

Follow all customer qualification criteria

Document all customer interactions

Track conversion metrics and success rates

Implement lead scoring and prioritization systems

Monitor competitive intelligence and market trends

For specific details on customer acquisition, refer to the Sales Process SOP

Insight Sharing:

Participate in daily feedback collection meetings

Relay critical customer insights to management

Identify trends and patterns in customer responses

Propose solutions to common customer concerns

Collaborate with cross-functional teams

Track resolution progress and implementation results

Monitor customer satisfaction metrics

Document all feedback and resolutions systematically

Ongoing Customer Management:

Maintain regular customer contact through scheduled visits

Conduct quarterly business reviews with key accounts

Provide in-store customer advisory services

Track customer satisfaction and engagement metrics

Identify and execute growth opportunities

Monitor customer buying patterns and preferences

Implement customer retention strategies

Facilitate cross-departmental support when needed

Communication and Documentation:

Maintain professional communication standards

Submit daily activity reports and weekly updates

Prepare monthly performance summaries

Document customer success stories and testimonials

Report competitive intelligence and market insights

Maintain accurate customer records and contact information

Follow communication protocols for escalations

Financial Management:

Track and report territory performance metrics

Monitor customer profitability and growth

Manage territory expenses and budgets

Submit timely expense reports and documentation

Analyze territory ROI and efficiency metrics

Identify cost-saving opportunities

Participate in financial planning and forecasting

Safety and Compliance:

Maintain valid driver's license and clean driving record

Ensure proper insurance coverage

Follow company safety protocols

Protect customer information and maintain confidentiality

Complete required certifications and training

Adhere to all company policies and procedures

Report any incidents or concerns promptly

Additional Duties

Field Duties:

Business Development Colleagues may be required to perform:

Supporting store opening initiatives

Participating in market research projects

Contributing to strategy development

Mentoring new team members

Representing the company at industry events

Participating in cross-functional projects

Compliance:

Business Development Colleagues are expected to adhere to this SOP, as well as all company policies and procedures. Failure to comply may result in disciplinary action. Colleagues are also responsible for:

Maintaining professional standards in all customer interactions

Following all safety and compliance protocols

Protecting confidential information

Completing required training and certifications

Submitting accurate and timely reports

Meeting performance metrics and goals

Contributing to continuous improvement initiatives

This comprehensive SOP provides a comprehensive framework for Business Solutions Supervisors to effectively manage their responsibilities and territories. It should be reviewed regularly and updated as needed to reflect changes in processes, technologies, or company policies. Business Solutions Supervisors play a critical role in driving company success and are expected to continuously seek ways to improve market penetration, team performance, and customer satisfaction.

Preferred Qualifications

Bi-Lingual (English and Spanish)

Restaurant Management, Foodservice Outside Sales, Chef Experience preferred

1-4+ years of sales experience, ideally in the food service industry.

Certificates, Licenses, and Registrations

Valid driver's license with a "clean" driving record (including no multiple DUIs within the last 2 years)

Current automobile insurance with the following limits of liability: Bodily injury - $100,000 each person and $300,000 each accident; property damage - $100,000 is required

Requirement

High school diploma

Submit to pre-employment testing (Drug Screen, Background Check).

Must sign Sysco Protective Covenants Agreement.

Reside or willing to relocate to the geographical vicinity of territory.

Professional Skills

Basic PC skills and proficiency with MS Office.

Ability to read, write, speak English.

Overview Sysco is the global leader in foodservice distribution. With over 71,000 colleagues and a fleet of over 13,000 vehicles, Sysco operates approximately 333 distribution facilities worldwide and serves more than 700,000 customer locations. We offer our colleagues the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. We’re looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service.

AFFIRMATIVE ACTION STATEMENT Applicants must be currently authorized to work in the United States. We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law. This opportunity is available through Sysco Corporation, its subsidiaries and affiliates.

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