Central, Hong Kong Island, Hong Kong
1 day ago
Manager Usage and Rewards - Wealth & Personal Banking

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

In Wealth and Personal Banking, we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra-high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.

We are currently seeking a high calibre professional to join our team as a Manager Usage and Rewards.

Principal Responsibilities

The Manager Usage and Rewards will be responsible for managing HSBC's digital rewards propositions and usage programs. This role involves driving new journey development, performing market research and competitor analysis, engaging with third-party partners and vendors, managing usage programs to drive customer adoption and commercialization, and ensuring the best customer experiences through day-to-day app support.

Key Responsibilities:

Journey Development

Lead the creation and implementation of new digital rewards journeysCollaborate with cross-functional teams to design customer-centric rewards propositionsUtilize customer feedback and data analytics to enhance the rewards experience

Market Research and Competitor Analysis

Conduct market research to identify trends and opportunities in digital rewardsAnalyse competitor offerings to ensure HSBC's rewards remain competitiveProvide actionable insights and recommendations based on research findings

Partnership and Vendor Management

Identify and engage with third-party partners and vendors to expand the rewards ecosystemNegotiate and manage partnerships to ensure alignment with HSBC's goalsMonitor partner performance and ensure compliance with HSBC standards

App Support and Customer Experience

Oversee daily operations of the digital rewards app to ensure optimal performanceAddress and resolve technical issues and customer inquiries promptlyImplement customer feedback to continuously improve app functionality and user experience

Usage Programs Management

Develop and manage usage programs to drive customer adoption and engagementImplement strategies to commercialize digital rewards and increase customer participationMonitor and analyse program performance, making data-driven adjustments to optimize results
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