Purpose

Provide all necessary support to the relevant Departments (e.g. Sports Marketing, Product, Communication, PR, Wholesale/ Retail) but also adidas subsidiaries and regions in order to execute the contractual rights and obligations, granted by Federations/ Teams/ Athletes across the Rugby & Specialist Sports categories Develop and implement new concepts and ensure Partner activation within Federations/ Teams/ Athletes context as well as support the Federations/ Teams/ Athletes -project implementation

 

Key Responsibilities

Provide support in defining a promotional product strategy for Federations/ Teams/ Athletes in cooperation with respective BU Teams Report success/ concerns to BU for future improvements Be a contact point regarding Federations/ Teams/ Athletes related issues for all service- and interlinked departments  in cooperation with the Senior Manager Work in close cooperation with key departments (e.g. APEX (Athlete Product Excellence),  Partnership Servicing, Product, SMSU, Go-To-Market Team, Global Communications, PR) Coordinate the entire Federations/ Teams/ Athletes project and handle the forecast, ordering, delivery etc. for all Federations/ Teams/ Athletes events Equipment management Coordinate the overall kit/ product approval process with the Federations/ Teams/ Athletes Competitions Department according to Federations/ Teams/ Athletes equipment regulations Coordinate the overall licensed product and Event/ Activation related communication approval process  Define and execute annual Federations/ Teams/ Athletes Activation Plan (incl. e.g. a licensed product strategy, retail implementation, global brand communications concept and B2B) considering the mid and long term adidas Brand Vision Provide support in Data Management for partners, including tracking, documenting and presenting Global/ Local Rugby & Specialist Sports  portfolio KPI’s evolution/ tracking, tracking and triggering bonuses, activations and invoicing. Ensure the communication and activation of Federations/ Teams/ Athletes Events related rights and obligations within the adidas global organization and towards the respective host markets (incl. guidance and support) Assist the Global Sports Marketingfunction in all administrative tasks Be a contact point regarding Federations/ Teams/ Athletes, external 3rd party business partners   Represent the adidas brand and the respective Rugby & Specialist Sports category mainly at Federations/ Teams/ Athletes events Act and support as a sweeper for any event projects and equipment requests from Federations/ Teams/ Athletes

Key Performannce Indicator

Brand image and awareness BU Net Sales – Profitability of Licensed Sales Budget compliance Federations/ Teams/ Athletes rights activation and obligation management Implementation support for Federations/ Teams/ Athletes, Events/ activations Delivering world-class, premium service

 

Knowledge, Skills and Abilities: 

The individual must be highly motivated and focused with a passion to support as well as drive projects internally as well as externally Federations/ Teams/ Athletes.  Candidate must be well organized with a strong empathy, passion and affiliation for sport, with a solid understanding of Rugby. Additionally, the candidate must possess/be a:

Problem solver attitude Proactive Very good interpersonal skills Project management skills Ability to work independently Fluent in English and other languages are advantageous IT skills in Outlook, PowerPoint, Word, Excel. SAP

 

Qualifications

University degree preferably in Marketing & Business Administration or Sport Management 3-4 years’ work experience Knowledge of the respective Sports Marketing category and active interest in the respective Sport