**Key Responsibilities** **1. Sales Force Automation (SFA) Ownership & Governance** **•** **Lead end-to-end management of Abbott’s SFA platform including requirement gathering, system enhancements, troubleshooting, and lifecycle updates.** **•** **Drive digitization and automation initiatives across sales workflows, in alignment with expertise areas such as Sales Force Automation & Digitization from Abbott’s commercial team profiles.** **•** **Work closely with cross-functional teams (Sales, Marketing, IT, Training) to ensure SFA tools support business objectives.** **2. CRM Management & Optimization** **•** **Oversee CRM system configuration, user management, data integrity, and analytics dashboards.** **•** **Enable closed-loop engagement by ensuring field force inputs seamlessly translate into actionable insights for marketing and leadership teams, echoing experience with Closed Loop systems.** **•** **Drive adoption and continuous improvement of CRM capabilities across business units.** **3. Commercial Insights & Data Analytics** **•** **Translate multi-source commercial data (SFA, CRM, secondary sales, incentives, segmentation) into meaningful insights to enhance performance.** **•** **Conduct structured analytics that support resource allocation, targeting, and customer strategy.** **•** **Provide leadership with regular KPI dashboards and performance reports.** **4. Cross-functional Collaboration & Stakeholder Engagement** **•** **Work with commercial leadership, driving consistent communication and alignment across field operations.** **•** **Serve as the strategic partner to Sales Excellence teams, engage with external vendors and internal IT teams to ensure platform robustness and future readiness.** **5. Capability Building & Training** **•** **Conduct regular SFA/CRM training sessions for sales teams.** **•** **Build digital capability competency within the field force and commercial teams, aligned with continuous improvement practices.** **6. Data Quality, Compliance & Governance** **•** **Ensure adherence to compliance norms around data usage, promotional practices, and system access.** **•** **Establish and enforce master data management standards.** **•** **Support internal , corporate and statutory audit – data requirements and documentation** **Qualifications & Experience preferred** **•** **Bachelor’s degree; MBA or post-graduate qualification in Management, Marketing, Technology, or Business Analytics preferred.** **•** **5–10+ years of experience in Commercial Excellence, SFA/CRM management, or Sales Operations within the pharmaceutical or healthcare industry.** **•** **Proven experience in sales force automation, digitization, and CRM processes, reflecting competencies such as those described in Abbott’s commercial professional profiles.** **•** **Strong analytical thinking, structured problem solving, and stakeholder management.** **•** **Exposure to cloud-based CRM platforms, mobile SFA tools, Power BI/Tableau dashboards, or similar technologies.** **•** **Ability to translate business needs into technical specifications.** **Key Competencies** **•** **Commercial Acumen & Healthcare Industry Understanding** **•** **Digital & Technology Orientation (SFA/CRM/SFE)** **•** **Data Analytics & Interpretation** **•** **Project Management & Vendor Management** **•** **Change Management & Capability Building** **•** **Effective Communication & Cross-functional Collaboration** **Page 1** An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com