Role: Sales Manager- NAB

Location: Delhi

JG:15

Function: Commerce

Lead team in conducting numeric distribution by understanding distribution numbers provided by the master distributor Coordinate with master distributor talent to train them on identifying right outlets, pitching for product etc. for the products Lead team in crafting incentive plans and schemes to motivate distributor sales talent Guide team to develop secondary schemes for retailers to enable upselling and new placements Identify distribution gaps within territories and determine way forward to resolve the gaps ensuring availability at outlets Devise quantity purchase schemes and lead team in implementing the schemes across the assigned geographies Understand closing stock at distributor level and compare to predicted sales for the time period; Determine additional requirements and coordinate with the Supply Chain team to plan for vehicles needed and other dispatch formalities Lead team in mapping existing channel spread for assigned geographies Identify and develop new distributors and retailers in assigned geographies for general trade Understand existing on-premise channel (e.g. hotel, restaurants, cafes) ecosystem and identify more players/institutions within this channel to increase distribution footprint Identify untapped channels like govt café, railway/transport etc. and develop plans to leverage these channels Keep track of emerging channels e.g. non-alcoholic beer retail in different states and determine way forward Interact with stakeholders in the beverage category at Cash and Carry chains to discuss stocking, discuss feedback and devise overall plans, as required Devise engagement activities like consumer promos, combos, visual merchandizing to increase sales at the cash and carry outlets Lead trainings with Cash and Carry outbound sales team on the product features, merchandizing initiatives and inventive plans Interact with Cash and Carry supply chain team to ensure stock availability, book store appointments, and resolve operational issues in availability Coordinate with the Cash and Carry store teams to discuss region-specific initiatives Coordinate with CFA to ensure delivery of stock in line with appointment dates for the various Cash and Carry outlet Coordinate with relevant internal teams and stakeholders, like marketing for banners, posters, danglers and Finance for o/s amount and overdues for distributor payments Build and leverage relationships with key external stakeholders at distributor organizations, on-premise institutions etc. to promote and protect UBL interests