Purpose & Overall Relevance for the Organization:

In this role, you will work in the Performance Marketing team and be responsible for .com ecosystem & JD growth via paid media, as well as establish close external media/platform partnership.

 

Key Responsibilities:

 

Traffic Management

Conduct store traffic projection and reporting to provide data support for traffic strategy adjustment.​ Optimize performance media to elevate the volume and quality of paid traffic, thereby enhancing the overall traffic efficiency of the .com ecosystem & JD.

Performance Media Management

Under the guidance of the budget and business target, clarify the core direction of media and take effective measures to maximize media efficiency.​ Take sales conversion and traffic recruitment for the .com ecosystem as the main KPI and focus on implementing relevant strategies to achieve the set indicators.​ Manage CPS and Affiliate programs, including selecting partners, formulating cooperation plans, and monitoring the effect of cooperation to ensure the smooth development of related businesses.

Budget Planning & Optimization

Generate monthly and yearly OS MAEX plans based on the business plan and record them properly for future reference and review.​ Execute the MAEX plan and carry out real-time optimization based on the actual results to ensure that the budget is used efficiently and meets the business objectives.

 

KPI

Overall commercial targets of .com ecosystem/JD Performance Media KPIs, including CTR, CR, ROI, etc.

 

Key Relationships:

Internal

eCommerce buying, Analytics/BP, UX & Site operations, Store managers, Brand activation team, EC campaign/MKT team

External

Media agency TP

 

Knowledge, Skills, Experience and Abilities:

Bachelor’s or master’s degree in business, marketing, or related field Minimum 6+ years’ experience in digital media, online marketing, or eCommerce related field. Strong data and business analysis ability, good at finding problems through data analysis and formulating corresponding strategies Excellent verbal and written communication skill in both Chinese and English Quick learner, detail oriented & team player Preferably with a background in sporting goods industry.