Area: Global Sales
Department: Brand Marketing
Direct Reporting Line: Director Sports Marketing Partner Activation
Indirect/secondary reporting line: -
Subsidiary/country: GCA
Location: Shanghai
GSMS Grade: M4
Number of Personnel Managed: -
Cost Center/Budget and/or Revenue Responsibility: -
Purpose & Overall Relevance for the Organization:
This role plays an instrumental part in the way the brand is portrayed and leveraged in association with all our partners within the China market and ensures through partner activation we continue to raise the awareness and image of adidas as the leading Global Brand.
Key driver and implementer of how the brand to activate sports partners, to maximize the ROI of sports marketing and delivering towards the brands position as the top in sports.
To optimize and leverage the category activation plans, create synergy among categories and manage portfolio via a horizontal perspective.
Drive and coordinate the horizontal partnerships for the brand.
Capture key teamwear business opportunities in the market and connect with internal teams to fulfill the commercial targets.
Key Responsibilities:
Identify the key teamwear business needs in the market across all the categories Build the connection with key external partners who has the teamwear demand and bring back for internal evaluation Work with internal teams to fulfill the teamwear needs from external and leverage Lock Room as the key tools Coordinate MWB consolidation among categories. Activate all the teamwear partners for marketing activities if needed Support partner activation team lead for other integration & activation tasks Other horizontal topics.
Key Relationships:
adidas Sports Marketing GCA adidas Brand Comms GCA adidas BU GCA adidas B2B GCA Research/Social agency
Knowledge, Skills and Abilities:
The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards Sports. Additional the individual must possess / be:
Resolute and a good problem solver Strong project management skills Fluent in English and Chinese Strong market and industry awareness Good paperwork skills Good Interpersonal skills Driven to succeed and deliver against expectations
KPI’s:
Net Sales/Profitability SKU Efficiency Marketing Budget Application (ROI) Realization of contractual rights Sets team and individual objectives, guidelines to develop functional & social skills of direct reports. Measure performance
Requisite Education and Experience / Minimum Qualifications:
University degree in business / marketing Minimum 6 years’ experience working in Marketing, preferably with some experience in Sports Marketing and/or Strategic Planning.