Job Description ● MarTech strategic lead, focused on aligning technology capabilities with business objectives enabling personalization, segmentation, and cross-channel activation. Responsible for identifying and implementing MarTech tools including but not limited to: Customer Data Platform (CDP), Email Service Provider (ESP), Text Messaging/SMS, Customer Preference Center, Sales CRM, Customer Engagement Platform, etc. ● Lead Audience Activation team, whose responsible for working with Sales & Marketing partners to identify key audiences to be targeted in CRM, and Media buying efforts. ● Collaborates with Marketing Communications, E-Business, and Enterprise IT teams to ensure integration of the marketing ecosystem and technologies into the overall organizational infrastructure We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements • 10+ years in marketing operations, digital marketing, or martech leadership roles • Proven success in vendor management, including large-scale contracts and multi-vendor ecosystems • Strong understanding of audience strategy, cross-channel marketing, and first-party data usage • Experience leading teams, managing performance, and mentoring mid-level managers • Comfortable making strategic decisions and influencing executive stakeholders • Strong communicator and collaborator across technical and non-technical teams. • Experience working across IT/Enterprise Software and Marketing Technology functions Local to Cleveland