Details

Posted: 02-Sep-25

Location: Laramie, Wyoming

Type: Full-time

Salary: $47,004

Categories:

Operations Operations - Video Services

Sector:

Collegiate Sports

Required Education:

4 Year Degree

Internal Number: 252668

Basic Function Oversees all activities involving the UW Athletics social media content and handles publicity efforts for assigned sports.

Essential Job Duties: The University of Wyoming is hiring for the position of Manager of Digital Strategy within the UW Athletics Media Relations Office. Duties for this position will include: Manage digital and social media efforts for University of Wyoming Athletics, including but not limited to: •Implementing and overseeing digital/social media strategy with the goals of increasing following and fan engagement, driving revenue generation and impacting student-athlete recruitment. •Working with media relations, marketing, broadcast and video production, ticketing and fundraising staffs to develop social media strategy and implement that strategy across all social media platforms. •Developing a weekly content calendar and coordinating weekly content meetings involving all UW Athletics external relation departments. •Communicating with coaching staffs and other departments to ideate social media content specific to their programs, while maintaining consistent brand messaging for all Wyoming Athletics’ platforms. •Serving as a liaison with Wyoming Sports Properties (Learfield) to deploy sponsored social media initiatives that fit within the overall brand messaging of UW Athletics. •Monitoring and developing analytics to measure the effectiveness of social media strategy.

Supervise the student internship program, including: •Assigning students to specific sports and overseeing their social media strategy for those sports. •Scheduling, delegating, mentoring and coordinating the intern’s involvement in day-to-day social media efforts and social media efforts at UW Athletics events.

Assist in managing the official UW Athletics website, GoWyo.com •Collaborate with media relations, marketing, broadcast and video production, ticketing, fundraising and Wyoming Sports Properties staff on website content. •Assist in working with Wyoming’s third-party website provider Sidearm.

Maintain a thorough knowledge of and adhere to all applicable University, conference and NCAA rules and regulations.

Assist with other duties/projects as assigned/directed.

Minimum Qualifications

Two years of experience in Athletics or professional sports external relations areas (e.g. social media, media relations, marketing). Proficiency with multiple social media platforms, including but not limited to X, Facebook, Instagram A bachelor’s degree in journalism, communication, marketing or a related field. Working weekends and evenings as needed is required.

Desired Qualifications

Collegiate Athletic experience managing social media content. NCAA Division I experience. Proficiency with Adobe Suite, including Photoshop and InDesign. Proficiency with Social Media analytics and platforms and ads on social media channels Supervisory experience, including the ability to foster leadership and teamwork amongst others. Excellent organizational, problem-solving and communication skills. Strong attention to detail with the ability to set deadlines and meet those deadlines. Experience working with multiple sports programs. Experience working with video editing software

Required Materials:

Complete the online application and upload the following for a complete application:  Cover letter, Resume or C.V., and contact information for four work-related references. 

 

To Apply Go to:

https://eeik.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/252668/?utm_medium=jobshare&utm_source=External+Job+Share

 

Hiring Statement: 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email jobapps@uwyo.edu. 

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