Wawa, PA, USA
62 days ago
Manager of Brands

Job Description

Are you a strategic thinker passionate about building strong brands and driving growth? We’re looking for a Manager of Brands to lead the development and execution of innovative retail, brand, merchandising, and promotional programs in the Foodservice space.

In this role, you’ll collaborate with teams across Marketing, Product Development, Enterprise Productivity, Finance, IT, and Operations to bring impactful initiatives to life. Using consumer insights, market trends, and financial data, you’ll shape brand strategies that enhance awareness, boost revenue, and drive sustainable growth.

You’ll focus on key Foodservice categories, including AM Foods, PM Foods, Beverages, and Snacks, ensuring our brands stay competitive and resonate with customers. If you love blending creativity with data-driven decision-making and thrive in a fast-paced environment, we’d love to hear from you!

What You’ll Do:

Develop and refine brand strategies to drive revenue and optimize profitability

Lead merchandising and promotional programs that engage customers and boost sales

Partner with cross-functional teams to align brand initiatives with business goals

Leverage consumer insights and market trends to keep our brands competitive

Continuously improve and innovate Foodservice retail programs


What We’re Looking For:

A strategic leader with a passion for branding and marketing.

Strong collaboration skills and ability to work cross-functionally.

Experience using data to drive brand and business decisions.

Ability to thrive in a dynamic, fast-paced environment.

Attributes:

Communicates effectively both orally and in writing

Analyzes information and effectively propose solutions

Highly developed consultative, facilitation, project management and presentation skills

High degree of professionalism and confidentiality

Handle multiple priorities simultaneously

Establishes and maintains a working environment conducive to positive morale, individual style, quality, creativity and teamwork

Qualifications:

Bachelor’s Degree preferred, Master’s Degree a plus

Seven plus years of category management experience

Experience with direct P&L responsibility

Purchasing experience

Experience managing work groups

Experience in project management and coordinating among several work teams

Proficient in Microsoft Office, Advanced Excel skills

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com or 1-800-444-9292.

Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

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