At Qatar Airways, we craft cutting- edge inflight products, enhance passenger comfort, and drive innovation in aviation design. From concept to launch, our Product Development and Design (PDD) Team collaborates with industry leaders to create products that set new standards in travel. If you are passionate about innovation and design, this is your chance to make a lasting impact in the aviation industry. Join our Product Development and Design Team that transforms ideas into reality and shape the future of airline experiences!

About the role

In this role, you are responsible in planning, developing and executing comprehensive communication strategies and content that effectively articulate the vision and the customer value proposition of inflight product & services offerings which encompasses customer experience, product and service initiatives.

You will work closely with cross-functional teams across the entire QR group with focus on product and services, collaborating with subject matter experts and cross-functional teams throughout the product development lifecycle, from strategy, visioning, concept development through to final product implementation and launch.  As a communication expert, this position requires a deep curiosity and appreciation for technology, product innovation and customer experience, to be able to synthesize complex concepts into clear, impactful narratives across for difference internal stakeholders.  

As part of your role, your responsibilities will be inclusive of, but not limited to the following:

Develop comprehensive product briefs, narratives and technical information for new and evolving products. Work closely with team across interiors, culinary, in-flight entertainment, digital and design and align with Qatar Airways brand strategy, customer experience (CX) goals and strategic positioning of overall product vision. Translate technical and operational product updates between cross functional teams into holistic, accessible, consistent and impactful narratives for internal stakeholders. Serve as a central communications advisor, responsible for developing and overseeing robust product briefs that capture research and insights and clearly articulate a desired deliverable across product and service programs, executive updates. Be the focal point to support all product and employee engagement launch campaigns, including acting as a key liaison with Marketing and PR department for all product launch campaigns and press releases. Support PDD leadership with strategic communication content; for example (but not limited to) townhalls, board presentations, key note presentations, external briefings. Translate strategic vision and design rationale into accessible and compelling stories by capturing the “how” and “why” behind features and decisions during project development to inspire stakeholder buy-in and deepen customer connection. Support SVP PDD to drive alignment with cross-functional leaders in Qatar Airways group and affiliated entities to ensure strategic communication themes are consistently reflected in all product and service messaging. Build a forward-looking content calendar tied to key events (both internal and external), sponsorship activations, product development plans, launch milestones and the broader customer experience transformational roadmap. Work with the product and service teams across PDD to articulate product features, unique selling points (USP) and benefits. Assist the respective teams to translate these into cohesive product and service definitions using compelling language and visuals. Act as PDD’s single point of contact for communication planning across multiple ongoing product and service workstreams. Develop and track operational KPIs and dashboard to measure the health and success of strategic initiatives. Nurture the team, fostering a culture of excellence, collaboration, and accountability. This includes setting performance objectives, providing regular feedback, and supporting professional development.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible.