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PURPOSE

Global Digital Consumer Engagement is a key enabler of the digital ecosystem and is responsible to maximize consumer engagement and grow CLTV across all touchpoints. The Digital Marketing Planning team, part of the Digital Planning and Operations pillar develops and delivers the one integrated consumer focused marketing plan with consumer engagement at its heart.

As a Digital Marketing Planning Manager, you will operationally orchestrate the Brand, Markets and Global Digital plans through seasonal marketing planning process. You will drive cross-functional alignments, manage opportunities and risks and ensure that an aligned Digital Calendar is generated and uploaded in Campaign Portal in line with the GTM Milestone. You will closely collaborate with relevant global and market stakeholders to define, evaluate and optimize the plans.

An ideal candidate is an initiative-taker, initiative-taking individual with a strong digital, business, and analytical acumen. It is critical that the candidate understands the Brand Planning processes and milestones. The role requires drive and passion for marketing, brands, digital and a consumer first mindset.

 

 

Key Responsibilities 

 

Seasonal Planning

Across Global Brands, Global Digital & Market teams

Drive operational alignment of the Global Brands seasonal marketing plan (From Brand THO – GTM SO) across relevant global and market teams, in close collaboration with the respective stakeholders. Ensure that the Digital Pre-Season Planning process is consistent and coherent with the Brand Milestones.

 

Maintenance of the Digital Calendar

Ensure that the outcome of the planning is an aligned Digital Calendar that is maintained in the Campaign portal As the owner of the Digital Calendar in Campaign Portal, we ensure that the Calendar is operationally updated and in line with any changes and/or updates to the plans

 

Additional Responsibilities:

Proactively seek and co-create opportunities to improve the pre-seasonal alignment process in collaboration with the other teams in Digital Planning & Operations (Consumer Led Planning) Minimize risks for the seasonal plans in your scope and ensure risks are transparent to internal and external stakeholders. Integrate or develop risk assessment mechanisms as an integral part of digital marketing planning.

 

Key Relationships:

Global Brands (especially Brand Calendar Management) Global Digital (especially Digital Activation, Membership, Digital Marketing Operations, e-com Buying & Trading) Market Planning & Activation Teams

 

Requirements

Education & Professional Experience

University Degree with focus on Business Administration, Analytics, related areas, or equivalent combination of education and experience 5+ years of professional experience in a Digital and/or eCommerce environment strategic and analytical mindset Experience in managing highly complex processes, involving multiple teams in different geographies Experience working with stakeholders and experts at various seniority levels

 

Soft-Skills

Growth and Agile mindset which allows you to thrive in a VUCA environment. Ability to initiate and navigate through ambiguity. High resilience and solution-oriented attitude Ability to handle ambiguity and untangle complex situations into actionable activities Ability to influence stakeholders and cross-functional partners, collaborating while driving results Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely

 

Hard Skills

High level of Excel and PowerPoint proficiency High process acumen – especially understanding of Brand processes and milestones Proficiency in use (or ability to quickly learn) tools like Campaign Portal Project management and project monitoring experience helpful High level of attention to detail Fluent in English both verbally and written