Job Summary

Job Description

What is the opportunity?​

RBC Digital Marketing is seeking a motivated and data-driven Manager to join their Personal Lending  team. In this role, you’ll plan and deliver high-impact digital initiatives that drive new client acquisition and retention through digital channels such as email, personalization and SEO while supporting business strategies. Working in partnership with Business Unit team members and cross-functional partners, you’ll leverage data and analytics to make recommendations that drive key business objectives through digital channels. As part of the Personal Lending team, your work will play a key role in assisting individuals and families by providing lending solutions that support their unique financial needs.

This is fast paced and complex work in a highly matrixed organization. It requires an organized communicator with both strong technical and marketing skills to work through minor details while keeping an eye on the big picture.

What will you do?

Serve as a SME for line of business partners on digital best practicesContribute towards targets and key business outcomes rooted in foundational understanding of business strategyPlan, develop and execute digital marketing campaigns in close collaboration with mass channel marketing partners in support of business goals and objectives for client acquisitionAchieve optimization across the online funnel, deliver on business goals and maximize ROINavigate complexity and work collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution and reportingSupport Search Engine Optimization strategy and product teams to drive revenue by increasing the number of qualified visitors to Lending public site

What do you need to succeed?

Must-have

5+ years of digital marketing experience, ideally with a focus on digital client acquisitionBachelor’s degree or College diploma in Business/Marketing/TechnologyExcellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaborationAbility to build strong relationships and integrate skills with ability to influence internal and external peers and partnersDemonstrate a proactive and results-driven approach, taking personal responsibility for achieving business objectives and delivering high-quality outcomes.Technical skills, include familiarity with:Creating reports and support tools like Google Analytics, AWS Quicksight, Semrush, SiteimproveWebsite A/B testing and personalization tools Working in Content Management Systems Development/staging/production environmentsProficiency in web development technologies, including HTML, CSS, and JavaScript

 Nice-to-have

Financial Services marketing experience and/or experience in a large matrix organizationEcommerce marketing or digital product ownership experience     Experience with digital marketing SaaS tools/products

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensationLeaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamAbility to make a difference and lasting impactOpportunities to do challenging work

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-07-28

Application Deadline:

2025-08-18

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.