At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

We are focused on providing the best customer experience everyday through a differentiated set of products and services.  With our mix of assets like rewards, benefits, members only perks, we are re-imagining how commerce and experiences converge in a more modern, digital and connected world.

With a focus on digitization, innovation, and analytics, the Enterprise Digital CoE team creates central, scalable platforms and customer experiences to help markets across all of these priorities.  Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of ED is the integration of diverse skills across all of its remit. ED has a very broad range of responsibilities, resulting in a broad range of initiatives around the world.

The Performance and Brand Marketing Analytics team within the broader Digital Experimentation and Insights (DE&I) team in ED supports optimization of our paid channels/brand activities, create enterprise channel level reports and build scalable enterprise solutions for elevating performance marketing. The team specializes in using data around digital marketing, internal acquisitions data, external channel data and investment data to improve our ROI across the marketing funnel.

This role will report to the Vice President of Performance and Brand Marketing Analytics team and will be based in Gurgaon.

Responsibilities:

·       Create enterprise charter for analytics of Future of Search

·       Identify right data partnerships and data strategy as search landscape shifts

·       Create enterprise standards for measurement and monitoring KPIs

·       Identify risks and mitigation strategy for optimization and measurement in future of search

·       Define enterprise framework for measurement and attribution in search

·       Focus on external landscape and continue to push innovation within the enterprise for search overviews and AI surfaces

Minimum Qualifications

 

Required Qualifications and Experience

Post graduate Degree in business, economics, statistics, mathematics, engineering or financeMinimum 5 years’ relevant analytics experience with a background in quantitative business analysis and statistical and modeling techniques; experience in digital analytics preferredProven experience of leading digital marketing analytics teams and working on insights with partners, with a track record of consistently delivering results though developing advance analytics and platformsSuperior problem-solving/decision making skillsExcellent teamwork and thought leadership skills with experience collaborating with partners across the globeStrategic and analytical orientation - numerical with forecasting, plus Financial acumen to drive business analyses

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.  

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.