Purpose & Overall Relevance for the Organization:

Lead the Communications Strategy for Training and Other Sports (Hockey, Rugby, Tennis, Padel, among others) ensuring consistent execution across all communication channels supporting brand and category objectives.

Key Responsibilities:

Plan, coordinate, execute and report the communication strategy for Argentina aligned with global priorities and local moments to maximize the brand voice and positioning. Manage marketing working budget to ensure all implementations comply with approved plans following investment behind category priorities. Brief and manage internal/external cross-functional teams and agencies in order to align, plan and execute campaigns covering every consumer touchpoint in the adidas ecosystem. The Brand Communication Manager leads: Media Plans, PR Plans, Partner Activations, Shootings, Brand Events, Communities, Partnerships, etc.

 

Key Relationships:

Internal teams: Local Marketing, Regional BU, Digital activation, Newsroom. External teams: Media Agency, PR Agency, Production companies, Events agencies, Partners and Media.

 

Requisite Education and Experience / Minimum Qualifications:

Marketing or communication degree. 5 years’ experience in brand communication and marketing, executing integrated comms plans and leading multiple teams. Experience in sports related brands (desired).  Advanced English