Manager Brand Communication FCC, GCA

Area:                                                                          GCA

Department:                                                             Marketing

Director Reporting Line:                                         Director Brand communications, FB/TRN/FCC/F1, adidas

Location:                                                                    Shanghai

GSMS Grade:                                                            M4

Number of Personnel Managed:                                       -

Cost Center/Budget and/or Revenue Responsibility:          -

 

 

 

This position plays a key role in accelerating growth of adidas FCC.

 

She/he will be driving the overall sports performance equity with a strategic focus on Consumer insights, Ideas Development, Creative & Assets production and social / offline activation Development & Execution which delivers impact to the market.

 

She/he will drive brand governance with Director to accelerate adidas sports performance business lift for the future city.

 

In this context, she/he be working with internal key stakeholder & external agencies, partners to deliver brand/business objective on consistent basis.

 

KEY RESPONSIBILITIES:

Use market, industry, regional, consumer data and insights to identify best opportunities. Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis. Work closely with BU, CCS and the other internal key stakeholders to develop the product communication calendar. Develop activation and create the assets base on the calendar across retail, ecom, digital, social and activation to ensure maximum impact and efficiency with the collaboration with x-function team (media team, CRM, retail marketing, SPOMA and cultural marketing) to ensure the best-in-class execution. Capable to leverage and facilitate x-cat planning & execution to make the best use of brand marketing resources. Plan and manage the marketing budgets under Finance rolling forecast guideline Proactively manage with agencies and vendors with corporate compliance guideline.

 

 

KEY CRITERIA

Working experience in/with sports-related brands & industry. Football, Training and Running related experience will be a plus. Demonstrate strong story telling capabilities and creative production experience will be preferred. 6-8 years proven experience in brand comm or product marketing function.  1-3 years in a managerial position will be a plus. Passion and knowledge on sports. Result/KPI oriented and proactive. Able to handle stress from timeline and working scope. Attention to details and sensitive to finance data.

 

COMMUNICATION

Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin. Good presenter and be able to present in high stake meeting with bilingual approach.

 

CRITICAL THINKING

Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions. Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.