Manager Border Belt

Purpose of the role: 
Lead the strategic development of commercial and marketing activities across the border regions (Germany and Austria), with the objective of maximizing market share across multiple categories (standard cigarettes and smoke free products)

This role is pivotal in driving the company’s smoke-free vision by leveraging deep consumer insights and executing innovative commercial strategies directly in the field.

Key Responsibilities

1. Strategic Leadership & Business Planning

Define and drive a multi-category strategy for border markets based on data analysis, consumer insights, and market dynamicsAlign long-term company vision with actionable commercial plansIdentify and mitigate risks while unlocking growth opportunities across the portfolioLeading team of Senior Team Leaders and Executives

2. Commercial Development & Execution Excellence

Lead the creation of high-impact marketing and trade marketing tools, ensuring top-tier quality, relevance, and effectivenessOversee consistency and excellence in communication, product visibility, consumer activations, and retail campaignStrong performance management and driving results within channel

3. Cross-Functional & Stakeholder Management

Collaborate with internal departments (Sales, Marketing, Finance, Legal) and external partners (agencies, suppliers) to deliver business objectives.Lead cross-functional projects with a focus on agility, innovation, and operational efficiencNegotiation with key customers

4. Financial Management & Resource Optimization

Strategically manage the border market budget, including planning, allocation, and cost controlEnsure optimal return on investment across all commercial initiatives

 

Candidate Profile

High School/University degree in Business, Marketing, or related fieldMinimum 6 years of experience in FMCG, preferably in an international environment, with a proven track record in commercial developmentFluent in Czech/Slovak and English;Strong strategic, analytical, and presentation skillsAdvanced proficiency in MS Office (Excel, PowerPoint); experience with data tools is a plusActive driver (category B)

 

What We Offer

Strategic role with high impact on business performanceFlexible working hours / home office options25 vacation days + 4 health daysBenefit CarHoliday allowance (summer/winter), Benefit Café points, Multisport card, meal voucherLife and accident insurance, pension plan with company contribution.