Overview Act as an expert on consumer insights with focus on social listening to answer business questions in a compelling and engaging way. This expertise will include: Understanding the PepsiCo trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sources Available tools to analyze consumer trends from market manifestations based on Big Data Trendscope to identity and analyze Food and Beverage trends ai to produce inspiring Springboards about territories and platforms based on digital conversations Social Listening – Sprinklr ADA Innovation and creative evaluation Responsibilities Execution of research projects with quality and depth of deliverables with low/no support from external vendors. Ensuring to “tell the story” in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and “one page summary” for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work. Key tasks: End to end delivery of alignment on the brief, proposal coordination, execution and delivery of results. Lead social listening projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a ”Social Listening brief’ Ensure highest level of data quality and validation Qualifications Social Listening Expertise with a heavy focus on Insights vs Reporting 4-6 years of experience preferrable at a FMCG company / client, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams. Understanding of Brand and Innovation strategy process and Insights’ critical roles at each stage. Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc. Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior. Demonstrated skills with written communication – especially in PowerPoint and email Strong verbal and written communication – English Project Management Highly analytical, motivated, decisive with excellent project management skills. Organized: Capable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs. Demonstrated ability to manage projects and overcome challenges Ability to influence local insights partners in their ways of working Ability to run consumer research analyses alone by leveraging various available data sources