North Andover, MA, USA
5 days ago
Manager, Strategic Marketing Research, Business Intelligence & Analytics — Global

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

This role builds and manages the market intelligence, research, and analytics capability that powers Watts’ global growth strategy. You will lead insights-driven decision-making for portfolio strategy, pricing, and go-to-market execution across the Americas and Europe, leveraging internal data, external research, and advanced analytics.

This position is responsible for supervision of external consultants + 0.5 FTE entry-level resource/trainee

This position reports to VP of Marketing. This role is hybrid and is based in North Andover, MA.

Primary Job Duties and Responsibilities:

Conduct primary and secondary research to size markets (TAM/SAM/SOM), segment customers, and identify growth drivers.Lead pricing studies (elasticity, conjoint, Van Westendorp) and VoC/VoD initiatives.Maintain competitor profiles, track share, and deliver actionable insights to leadership.Build and maintain Power BI dashboards for commercial performance (price/mix, pipeline, forecast accuracy).Partner with Sales Ops and IT to integrate data from Salesforce and Azure-based systems.Support pricing strategy development and monitor price realization across regions.Provide fact-based recommendations for portfolio prioritization and regional go-to-market strategies.Define data standards and ensure alignment with IT/Data Office for quality and accessibility.

Required Qualifications

- Bachelor’s in Business, Economics, Engineering, or Analytics; MBA preferred.

- 7+ years in B2B market research, competitive intelligence, or commercial analytics.

- Familiarity with Salesforce, Azure, and Power BI is strongly preferred.

- Strong analytical and storytelling skills; ability to influence senior stakeholders.

- Experience managing external research vendors and junior resources.

General Applicable Company Competencies

Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.Punctuality and dependability.Ability to be flexible and adapt to changing work priorities and stressful conditions.Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.Maintain productive and collaborative relationships with other Watts employees.Adherence to Watts’ sevencultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.

Working Conditions:

While performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover, MA location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).

Physical Requirements: Specific physical abilities required for this position include, but are not limited to:

Ability to remain seated/standing at a desk or workstation for extended periods.Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.Ability to read documents and communicate clearly and effectively, both orally and in writing, with management, coworkers, and third parties.Ability to operate standard office equipment such as computers, printers, phones, and copiers.Ability to physically move around the office and occasionally lift and carry light objects, such as office supplies, documents, or small equipment.

Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, or change the working hours/conditions for this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.

#LI (Hybrid)

Watts in it for you:

Please note that the following benefits apply only to permanent roles and do not apply to internship roles.

Competitive compensation based on your skills, qualifications and experienceComprehensive medical and dental coverage, retirement benefitsFamily building benefits, including paid maternity/paternity leave10 paid holidays and Paid Time OffContinued professional development opportunities and educational reimbursementAdditional perks such as fitness reimbursements and employee discount programsLearn more about our benefit offerings here: https://tapintowattsbenefits.com/

How we work:

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.

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